Contributors



The 10 most influential blog posts discussing Google Buzz
Feb 16, 2010

The 10 most influential blog posts discussing Google Buzz

In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do […]

5 great social media case studies in pharma
Feb 11, 2010

5 great social media case studies in pharma

Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]

Are more companies attracting criticism on the social Web?
Feb 02, 2010

Are more companies attracting criticism on the social Web?

One of the most common questions PR professionals ask me is how to deal with criticism of their brands on […]

How the Jetsons got it wrong: the relationship between social and search
Jan 29, 2010

How the Jetsons got it wrong: the relationship between social and search

One of the many things The Jetsons got wrong about the future of American life when the show first aired […]

The NFL vs. the Premier League: perceptions of their top teams online
Jan 25, 2010

The NFL vs. the Premier League: perceptions of their top teams online

The world of sports is an interesting place to explore the old public relations adage that there’s no such thing […]

Social search: Where whom you know matters as much as what you know
Jan 18, 2010

Social search: Where whom you know matters as much as what you know

Back in November we discussed how applications like Google Social Search could change the game of search engine optimization (SEO) […]

Gauging the pace of change in PR in 2010
Jan 06, 2010

Gauging the pace of change in PR in 2010

Over the holidays, I read Tom Friedman’s excellent book on the convergence of climate change, globalization and overpopulation, “Hot, Flat […]

Hyperlocal news as a strategy for small businesses
Dec 14, 2009

Hyperlocal news as a strategy for small businesses

It’s been said that “all news is local”. The maxim is tossed around in newsrooms to remind reporters to look […]

Keeping an eye on the competition through the social Web
Dec 09, 2009

Keeping an eye on the competition through the social Web

As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]

Web 3.0 promises to bring context to vast quantities of news and views
Dec 03, 2009

Web 3.0 promises to bring context to vast quantities of news and views

In Idiocracy, the 2006 film in which human evolution has turned its favor towards stupidity 500 years into the future, […]

Bringing clarity to new media jargon
Dec 01, 2009

Bringing clarity to new media jargon

Yesterday, a British Parliament committee called out UK politicians and civil servants in general for their overuse of jargon. In a […]

Giving thanks for online rabble-rousers
Nov 24, 2009

Giving thanks for online rabble-rousers

In North America and much of Europe, the combination of government-protected free speech and nearly nonexistent barriers to entry in […]

How social search will change SEO for PR pros
Nov 16, 2009

How social search will change SEO for PR pros

It won’t be long before your favorite bloggers begin offering their predictions for the social Web in 2010, and this […]

Finding time for social outreach online
Nov 13, 2009

Finding time for social outreach online

I talked with a lot of PR professionals at the PRSA International Conference this week, and one of the big themes […]

Trendwatching in large quantities of social content
Nov 09, 2009

Trendwatching in large quantities of social content

Managing huge quantities of data has become one of the central challenges of science today, according to two articles in […]

Studying the public areas of Facebook
Nov 02, 2009

Studying the public areas of Facebook

As the world’s most popular social network, Facebook seems like the place to start for many communications professionals looking to […]

Why is IT trying to ruin my life? Part 2: anti-virus
Oct 29, 2009

Why is IT trying to ruin my life? Part 2: anti-virus

This post was written by Dan Wons, Vice President for Network & Infrastructure at Cision US. It is part 2 […]

Twitter lists for SEO
Oct 27, 2009

Twitter lists for SEO

Lots of people are talking about Twitter’s new List functionality. In a feature long overdue, Twitter now allows you to […]

In search of the average blogger
Oct 23, 2009

In search of the average blogger

The notion that there is such a thing as “the average blogger” is to be handled carefully. Generalizing about the […]

International social media Q&A
Oct 15, 2009

International social media Q&A

Recently, we presented Global Reach, Local Flavor, a free Cision webinar in which we discussed social media engagement from an […]

An expert on puffery weighs in on social media authenticity
Oct 12, 2009

An expert on puffery weighs in on social media authenticity

Some years back, the PGA Championship had an understated motto: “These guys are good.” Modest and statistically verifiable, it embodies […]

Bringing tweets into the real world
Oct 05, 2009

Bringing tweets into the real world

If you suggested that your company take everything that anyone is saying about your brand online, flattering and unflattering, true […]

Taking social outreach global
Sep 25, 2009

Taking social outreach global

Developing a voice in influential communities online is a big challenge for communications professionals. Once you throw differences in culture […]

Regulation and healthcare in social media: a quick primer
Sep 22, 2009

Regulation and healthcare in social media: a quick primer

Today I’m giving a talk at the National Association of Medical Communicators Media Skills Workshop in Chicago titled “Understanding Legal […]

Unlocking communities with carefully chosen words
Sep 15, 2009

Unlocking communities with carefully chosen words

When you’re trying to win over a community, terminology matters. The words you use can make you seem to have […]