Contributors



Find ways to write that pull in more folks
Sep 11, 2009

Find ways to write that pull in more folks

A scribe named Dave Blum was in the news this week. Some folks thought he wrote a blog to dish […]

Seeking insights for global social media outreach
Sep 08, 2009

Seeking insights for global social media outreach

If your target community on the social Web extends beyond national borders, the varied habits of users in different countries […]

The five senses of online measurement
Sep 04, 2009

The five senses of online measurement

For a while now we’ve been telling you that there are two basic types of ways to measure your impact on […]

Listen to journalists on Twitter via free JournalistTweets alert service
Sep 01, 2009

Listen to journalists on Twitter via free JournalistTweets alert service

As Twitter has grown in popularity, sifting through large quantities of tweets to find what’s truly relevant or useful has […]

Walls Coming Down: Webinar Q&A
Aug 25, 2009

Walls Coming Down: Webinar Q&A

Last week, Cision introduced a new, free webinar entitled “Walls Coming Down”, where Heidi and I address how social technologies […]

Facebook Connect and the future of news
Aug 19, 2009

Facebook Connect and the future of news

“If the news is that important, it will find me.” -college student quoted in New York Times, March 2008 This […]

Top 9 pop stars by #musicmonday popularity
Aug 17, 2009

Top 9 pop stars by #musicmonday popularity

 If, like me, you consider yourself hopelessly out of touch when it comes to pop music, perhaps you have attempted […]

Choosing metrics for measuring impact
Aug 14, 2009

Choosing metrics for measuring impact

Is the social Web more like the Bouleuterion of ancient Athens, a marketplace of ideas where individuals wander and discuss freely, […]

What the paid content debate means for communications pros
Aug 12, 2009

What the paid content debate means for communications pros

“When you bump into a wall, you tend to go elsewhere,” wrote David Carr in the New York Times this […]

Bill Clinton vs. Paula Abdul: a study in substance and sensationalism
Aug 06, 2009

Bill Clinton vs. Paula Abdul: a study in substance and sensationalism

On Wednesday morning, around the time Bill Clinton was landing triumphantly in Los Angeles with two reporters granted pardons by […]

Search evolves to PR pros’ benefit
Aug 03, 2009

Search evolves to PR pros’ benefit

Does the battle between Google and “Microhoo” (Microsoft and Yahoo’s new search partnership) have implications for how communications professionals find […]

Webinar Q&A: Following trends and driving blog traffic
Jul 31, 2009

Webinar Q&A: Following trends and driving blog traffic

Occasionally we like to answer questions here that come up in our free Cision Social Media Webinars. Check out our […]

Some magazine titles thrive in downturn
Jul 30, 2009

Some magazine titles thrive in downturn

The weight of fall fashion magazines has sometimes been taken for a barometer of the magazine industry’s health. If that’s […]

Webinar Q&A: Overcoming fears, proving ROI
Jul 22, 2009

Webinar Q&A: Overcoming fears, proving ROI

Occasionally we like to answer questions here that come up in our Cision Social Media Webinars. Our advanced session tomorrow, Engaging […]

Are blog posts supplanting press releases?
Jul 20, 2009

Are blog posts supplanting press releases?

When Google recently announced the upcoming launch of its first operating system, many news organizations found the format of the […]

The influence of mom bloggers: real, growing and under fire
Jul 16, 2009

The influence of mom bloggers: real, growing and under fire

If you need evidence that the PR community is adopting blogger outreach en masse, look no further than a group […]

Press release SEO: link like you mean it
Jul 15, 2009

Press release SEO: link like you mean it

As PR professionals continue to make their press releases more Web-friendly with multimedia content and search engine optimization, they are coming […]

Response time was crucial for United
Jul 09, 2009

Response time was crucial for United

Social media pundits are all abuzz this morning with Canadian musician Dave Carroll’s popular YouTube video taking United Airlines to […]

Virtual worlds carve out their niche on the social Web
Jul 02, 2009

Virtual worlds carve out their niche on the social Web

 The media hype around Second Life, a virtual world in which goods and land are exchanged for real money, began […]

Tag bait: how to avoid starting a nasty Twitterstorm
Jun 26, 2009

Tag bait: how to avoid starting a nasty Twitterstorm

As British furniture retailer Habitat learned this week, there’s nothing like a misuse of Twitter for promotional purposes to bring […]

Newspaper sites increasing time spent by users through blogs
Jun 24, 2009

Newspaper sites increasing time spent by users through blogs

Nielsen Online data cited in Editor & Publisher recently about the time spent on the 30 American newspaper Web sites […]

Social news sites beckon communications pros
Jun 17, 2009

Social news sites beckon communications pros

With all the talk lately about Twitter’s growth and the land grab for Facebook URLs, an important conversation channel for […]

Confused tweeters somehow missed DTV transition
Jun 12, 2009

Confused tweeters somehow missed DTV transition

It has been widely reported that the Federal Communications Commission has more than 4,000 phone operators at the ready to […]

Has Facebook set the stage for a new land rush?
Jun 10, 2009

Has Facebook set the stage for a new land rush?

Starting on Saturday at 12:01 a.m., Facebook users will be able to change the URLs for their profiles and pages, […]

Those blogs by the wayside
Jun 08, 2009

Those blogs by the wayside

With the availability of free blogging tools like Blogger, WordPress and Typepad, barriers to entry for Web publishing have completely […]