Contributors



Are bloggers different from journalists? The FTC says yes
Jun 02, 2009

Are bloggers different from journalists? The FTC says yes

I once wrote a newspaper story about mainstream food brands introducing organic versions of their products. When I called a […]

Top 5 blog posts inspiring discussion on Supreme Court nominee
May 27, 2009

Top 5 blog posts inspiring discussion on Supreme Court nominee

By mid-afternoon yesterday, more than 3,000 bloggers had weighed in on the Obama administration’s choice of Sonia Sotomayor as its […]

Planting seeds where roots of influence intertwine
May 22, 2009

Planting seeds where roots of influence intertwine

In botany, inosculation is when a group of plants begin to fuse together and share water and nutrients. Eventually, they […]

Mini social network faceoff: BuddyPress vs. Ning
May 14, 2009

Mini social network faceoff: BuddyPress vs. Ning

We all know by now that if you haven’t taken part in online communities relevant to your brand, your first […]

Webinar Q&A: enhancing and quantifying your influence
May 12, 2009

Webinar Q&A: enhancing and quantifying your influence

On Monday, my colleague Heidi Sullivan and I presented the latest installment in Cision’s Social Media Webinar series. The free […]

Interview with a pioneer in conversation tracking
May 11, 2009

Interview with a pioneer in conversation tracking

For PR professionals, commenting on blogs is a great way to get started with engaging in conversations online. But if […]

Competing for attention internationally on the social Web
May 07, 2009

Competing for attention internationally on the social Web

In its search for new insights, the social media punditocracy doesn’t turn often enough toward academic research. It should be […]

Top blogs across the pond
May 04, 2009

Top blogs across the pond

A question we’ve addressed often on this blog is, with all the metrics available for determining influence on the social […]

Convincing social media skeptics
Apr 28, 2009

Convincing social media skeptics

Groundswell co-author Charlene Li shares tips on how to show your boss the value of social media How do you convince […]

Q & A on blogger outreach and engagement
Apr 14, 2009

Q & A on blogger outreach and engagement

My colleague Heidi Sullivan and I did a free Cision Social Media Webinar last week entitled Social Media 101, and […]

Which top universities generate the most conversation on blogs?
Apr 13, 2009

Which top universities generate the most conversation on blogs?

Top colleges and universities have long competed for attention in national rankings, media coverage and scholarly journals. Now, a new […]

Business podcasting primer
Apr 08, 2009

Business podcasting primer

The power of broadcasting online to reach new prospects In discussions of opportunities to reach new audiences through social media, […]

Social media in the healthcare arena
Apr 01, 2009

Social media in the healthcare arena

Engage, engage, engage. That’s the mantra of social media marketers who know how to harness the power of conversations online […]

Creating a social network for insights
Mar 23, 2009

Creating a social network for insights

I’ve proposed here before that starting your own social network from scratch for public outreach is a bad idea for […]

If Walls can talk: managing a corporate presence on Facebook
Mar 17, 2009

If Walls can talk: managing a corporate presence on Facebook

Great news a couple of weeks ago for companies that maintain Facebook Pages: the fast-growing social network has made them […]

Top 10 Companies Most Discussed on Twitter at South by Southwest
Mar 16, 2009

Top 10 Companies Most Discussed on Twitter at South by Southwest

The South by Southwest Film + Interactive festival in Austin, Tx. has long been a place for new media companies […]

Making sense of social metrics
Mar 12, 2009

Making sense of social metrics

How to determine which data can help you find the right blogs and sites Too often, discussions about Web audience […]

Age demographics: who gets their news online?
Mar 09, 2009

Age demographics: who gets their news online?

More older folks than Web publishers seem to think A fascinating study from the Pew Internet & American Life Project […]

Should you turn your Web site over to the people?
Mar 05, 2009

Should you turn your Web site over to the people?

New rainbows of possibilities in social marketing Perhaps you’ve not yet heard that Skittles got Internet marketers and social media […]

Survey widgets: great tools for starting conversations
Feb 25, 2009

Survey widgets: great tools for starting conversations

Finding the one that best suits your needs You’ve heard about widgets: mini-applications that can be embedded on sites, blogs, […]

How much does it cost to engage in social media?
Feb 24, 2009

How much does it cost to engage in social media?

Starting a social media campaign for peanuts in tough times I really liked this column from B.L. Ochman on BusinessWeek.com […]

Study says 60% of journalists now write for the Web
Feb 19, 2009

Study says 60% of journalists now write for the Web

Here’s how you can help them In the summer of 2002, I was trying to explain to a colleague who […]

Social metrics: which ones matter?
Feb 18, 2009

Social metrics: which ones matter?

A new effort to define online influence in terms of sharing is taking root In the early days of the […]

If you had to pay for Twitter, what would you expect in return?
Feb 13, 2009

If you had to pay for Twitter, what would you expect in return?

Premium accounts have the potential to make Twitter more useful for PR professionals As I pointed out earlier this week, […]

How well does media coverage follow trends in social networking?
Feb 09, 2009

How well does media coverage follow trends in social networking?

Social networks enjoy volumes of media coverage that reflect their actual popularity surprisingly well As media outlets seek out ways […]