Contributors



Internet vs. Television: which screen commands our attention more?
Feb 04, 2009

Internet vs. Television: which screen commands our attention more?

Public relations practitioners and evil aliens want to know A Super Bowl commercial has been haunting me this week. It’s […]

Three great tools for (carefully!) pushing content across multiple social sites
Feb 03, 2009

Three great tools for (carefully!) pushing content across multiple social sites

How the notion of syndication is gaining traction across online social networks Ambient intimacy, a termed coined in 2007 by […]

Chatter hotspots: where the most engaged blog commenters converse
Jan 29, 2009

Chatter hotspots: where the most engaged blog commenters converse

Techies, fitness freaks and the celebrity obsessed are redefining the tired concept of engagement How many times have you heard […]

Wikipedia’s proposed new rules: what you need to know
Jan 27, 2009

Wikipedia’s proposed new rules: what you need to know

As Wikipedia abandons its “anyone can edit” ethos, will you lose control of the site’s information about your brand? In […]

Top 100 Social Media & Internet Marketing Bloggers
Jan 22, 2009

Top 100 Social Media & Internet Marketing Bloggers

Hardly a week goes by that I don’t discover an insightful blog post about social media or Internet marketing written […]

Pitching journalists in other countries requires special sensitivity, but the same rules apply
Jan 13, 2009

Pitching journalists in other countries requires special sensitivity, but the same rules apply

If you’ve ever spent time pitching story ideas to journalists in other countries, you probably know how important it is […]

Top 10 Newspaper Blog Networks
Jan 06, 2009

Top 10 Newspaper Blog Networks

Despite the newspaper industry’s gloom, its blogs are thriving In a quiet coda to a rough year for the newspaper […]

How using Web traffic for media monitoring could evolve in 2009
Dec 22, 2008

How using Web traffic for media monitoring could evolve in 2009

The challenges of counting heads to measure your online presence By Jay Krall Web metrics have long been crucial to […]

Writing press releases for the Web: make it clear, keep it brief
Dec 17, 2008

Writing press releases for the Web: make it clear, keep it brief

Last week at SES Chicago, a search marketing trade show, Tim Ash had a group of about 30 people crowded […]

The future of the Semantic Web? It’s already here
Dec 11, 2008

The future of the Semantic Web? It’s already here

An expert weighs in on how Web 3.0 is about to make media monitoring easier For public relations professionals, finding […]

Finding your community where it lives
Dec 03, 2008

Finding your community where it lives

Lessons in social media from a traveling minstrel In today’s social-media crazed world, everyone is pointing toward the next big […]

Is there a right way to promote your mentions on Digg?
Nov 25, 2008

Is there a right way to promote your mentions on Digg?

Only as part of a larger mix of compelling content The social news site Digg has come a long way […]

Handling Wikipedia with care
Nov 17, 2008

Handling Wikipedia with care

How to avoid thorny debates when editing content about your brand One day, I took it upon myself to add […]

Pitching interactive features
Nov 06, 2008

Pitching interactive features

Into uncharted territory Planning a social media strategy for a media  relations campaign can seem like such an epic task, […]

Listening to many voices through social media measurement
Nov 03, 2008

Listening to many voices through social media measurement

Embracing the chaotic nature of studying many groups and interests If you’ve ever read one of those “word jumble” sentences […]

Pitching tech sites?
Oct 31, 2008

Pitching tech sites?

Here’s a counterintuitive tip: try the main inbox Many PR professionals have long eschewed sending pitches to the main e-mail […]

Honing in on pitchable, receptive blogs for media research
Oct 31, 2008

Honing in on pitchable, receptive blogs for media research

How to get past feeling overwhelmed about the blogosphere When you’re faced with the prospect of engaging blogs as part […]