Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

How To Use Tech Tools to Improve Your Content
Sep 26, 2016

How To Use Tech Tools to Improve Your Content

Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.

A Quick Guide to Social Chat Channels for Businesses
Sep 19, 2016

A Quick Guide to Social Chat Channels for Businesses

Updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication. Here we look at popular social chat options.

How To Use Hashtags More Effectively in 2016
Sep 12, 2016

How To Use Hashtags More Effectively in 2016

Your audience doesn’t use hashtags as often as you think; when they do, it’s for specific situations. Learn how to hashtags better for content discovery.

5 Social Customer Service Best Practices
Sep 06, 2016

5 Social Customer Service Best Practices

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook […]

7 Brand New Facebook Features You Should Know About
Aug 29, 2016

7 Brand New Facebook Features You Should Know About

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]

The One Thing You Can Do Right Now To Improve Your Content
Aug 22, 2016

The One Thing You Can Do Right Now To Improve Your Content

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]

Your Marketing Is Only As Strong As Its Weakest Link
Aug 15, 2016

Your Marketing Is Only As Strong As Its Weakest Link

While it’s tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.

How Easily Can Businesses Reach a Social Audience?
Aug 08, 2016

How Easily Can Businesses Reach a Social Audience?

  “(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]

6 Best Practices for Social Media Promotion
Aug 01, 2016

6 Best Practices for Social Media Promotion

Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post!

5 Dimensions of a Social Superuser
Jul 25, 2016

5 Dimensions of a Social Superuser

Every quarter, there’s a lot of talk about user growth and profitability. But who are the people driving key actions? Learn all about these social superusers!

5 Things to Know About Pokémon Go
Jul 18, 2016

5 Things to Know About Pokémon Go

Pokémon Go has taken multiple countries by storm. Not sure what all the buzz is about? Find out how the mobile app works and why it matters in this post.

5 Things You Should Know About Twitter Live Sports
Jul 11, 2016

5 Things You Should Know About Twitter Live Sports

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next […]

5 Things To Know About Facebook’s Algorithm Change
Jul 05, 2016

5 Things To Know About Facebook’s Algorithm Change

Facebook has updated its News Feed algorithm once again. Wondering how it will affect your communication? Find out in this post!

5 Live-Streaming Lessons From an Unexpected Source
Jun 27, 2016

5 Live-Streaming Lessons From an Unexpected Source

“There’s an app called Periscope, and I understand that if too many people watch it that it crashes, so if […]

12 Places to Find Relevant Content Ideas Now
Jun 14, 2016

12 Places to Find Relevant Content Ideas Now

One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the […]

5 New Instagram Features You Need To Know About
Jun 06, 2016

5 New Instagram Features You Need To Know About

Instagram’s new changes will affect the way businesses use the platform. Find out how the latest features will help you improve your social marketing!

6 New Twitter Features You Need to Know About
May 31, 2016

6 New Twitter Features You Need to Know About

Twitter recently announced six new features. Find out what the new changes are and how you can use them to become a better social media user.

5 Challenges to Effective Communication
May 23, 2016

5 Challenges to Effective Communication

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]

5 Ways to Improve Internal Communication
May 16, 2016

5 Ways to Improve Internal Communication

You tailor your external communication to your audience, so why aren’t you doing the same internally? Follow these 5 tips to improve internal communication.

52 Sites to Get Free Images for Your Content
May 09, 2016

52 Sites to Get Free Images for Your Content

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]

What Is Distributed Content? (and 5 Ways to Use It)
May 02, 2016

What Is Distributed Content? (and 5 Ways to Use It)

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]

What Facebook Thinks You Should Know About Their Ad Products
Apr 25, 2016

What Facebook Thinks You Should Know About Their Ad Products

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]

25 New Facebook Features Released Last Week
Apr 18, 2016

25 New Facebook Features Released Last Week

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point […]

Why Established Social Networks Are (Probably) the Best for PR
Apr 11, 2016

Why Established Social Networks Are (Probably) the Best for PR

Every day, new social networks pop up claiming to be the next big thing. But for communication professionals, sticking with the standards is best. Learn why!

6 Research-Based Insights About Viral Content
Apr 04, 2016

6 Research-Based Insights About Viral Content

With so much content published every day, how can you set your brand apart? Gain insights on the virality of content in this post.