Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

What PR Pros Need to Know About Facebook’s “Signal”
Oct 05, 2015

What PR Pros Need to Know About Facebook’s “Signal”

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called […]

5 Perspectives About the Benefits of Influencer Marketing
Sep 28, 2015

5 Perspectives About the Benefits of Influencer Marketing

In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]

5 Best Practices to Automate or Outsource Your Social Media
Sep 21, 2015

5 Best Practices to Automate or Outsource Your Social Media

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an […]

10 Ways to Successfully Use Email & Social Autoresponders
Sep 15, 2015

10 Ways to Successfully Use Email & Social Autoresponders

Autoresponders get a bad rap, but if used correctly, they can be extremely beneficial. Follow these 10 tips to get the most out of autoresponders.

Why You Don’t Need a Gargantuan Communication Budget
Sep 08, 2015

Why You Don’t Need a Gargantuan Communication Budget

Think only big companies can win digital communication? While a big budget has benefits, it’s not solely responsible for success. See 5 ways your business can compete.

The 7 Commandments of Video-Streaming Apps
Aug 31, 2015

The 7 Commandments of Video-Streaming Apps

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of […]

3 Things Everyone Should Know About Online Reviews
Aug 24, 2015

3 Things Everyone Should Know About Online Reviews

Recently, the Atlantic ran an article describing how the TSA and IRS are integrating Yelp reviews into their workflow. From […]

5 Things Everyone Should Know About Pinterest
Aug 17, 2015

5 Things Everyone Should Know About Pinterest

Pinterest is powerful…if you know how to use it. Here are five things about Pinterest that may inspire you to use Pinterest as a communication tool.

10 Easy Hacks To Make You a Productivity Ninja
Aug 10, 2015

10 Easy Hacks To Make You a Productivity Ninja

You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although […]

5 Things Everyone Should Know About Snapchat
Aug 03, 2015

5 Things Everyone Should Know About Snapchat

“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs […]

10 Pro Tips for Instagram
Jul 27, 2015

10 Pro Tips for Instagram

Instagram can provide myriad benefits to your brand…if you know how to use it. Get 10 Instagram PR and marketing tips from the industry’s top minds.

6 Pro Tips to Create Bigger Buzz for Your Business
Jul 20, 2015

6 Pro Tips to Create Bigger Buzz for Your Business

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to […]

15 Expert Tips to Build a Stronger Professional Network
Jul 13, 2015

15 Expert Tips to Build a Stronger Professional Network

What do great networkers know that you don’t? And how can you leverage these tips to build stronger professional networks? Check out these 15 tips from networking experts.

10 Ways to Improve Your Social Media Small Talk
Jul 06, 2015

10 Ways to Improve Your Social Media Small Talk

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything […]

10 Tips to Become More Likeable
Jun 29, 2015

10 Tips to Become More Likeable

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch […]

Instagram Is the Rihanna of Social Networks
Jun 22, 2015

Instagram Is the Rihanna of Social Networks

Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]

5 HUGE Misconceptions About Facebook’s Value to Your Business
Jun 15, 2015

5 HUGE Misconceptions About Facebook’s Value to Your Business

 “Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]

6 Social Media “Musts” for Crisis Communication
Jun 08, 2015

6 Social Media “Musts” for Crisis Communication

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]

How to Use Twitter Trends to Earn Media Placements
Jun 01, 2015

How to Use Twitter Trends to Earn Media Placements

Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]

4 Ways to Link Facebook Posts to Business Outcomes
May 26, 2015

4 Ways to Link Facebook Posts to Business Outcomes

One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]

3 Things to Know About Social Listening (That No One Tells You)
May 18, 2015

3 Things to Know About Social Listening (That No One Tells You)

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]

The Most Important PR Measurement Tool You’re Not Using
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]

How to Engineer the Perfect PR Metric
May 06, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]

How Google Analytics Can Improve Your PR Metrics
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]

11 Content Marketing Mistakes to Avoid
Apr 20, 2015

11 Content Marketing Mistakes to Avoid

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]