”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called […]
In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]
For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an […]
Autoresponders get a bad rap, but if used correctly, they can be extremely beneficial. Follow these 10 tips to get the most out of autoresponders.
Think only big companies can win digital communication? While a big budget has benefits, it’s not solely responsible for success. See 5 ways your business can compete.
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of […]
Recently, the Atlantic ran an article describing how the TSA and IRS are integrating Yelp reviews into their workflow. From […]
Pinterest is powerful…if you know how to use it. Here are five things about Pinterest that may inspire you to use Pinterest as a communication tool.
You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although […]
“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs […]
Instagram can provide myriad benefits to your brand…if you know how to use it. Get 10 Instagram PR and marketing tips from the industry’s top minds.
If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to […]
What do great networkers know that you don’t? And how can you leverage these tips to build stronger professional networks? Check out these 15 tips from networking experts.
When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything […]
It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch […]
Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]
“Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]
Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]
One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]
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