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Jenn Deering Davis is VP of Comms, Content & Brand at Cision, formerly VP of Corporate Communications at TrendKite. As a co-founder of Union Metrics- which merged with TrendKite in 2018- she was responsible for ensuring a consistent and excellent experience for their audiences. She holds a Ph.D. in Organizational Communication from the University of Texas at Austin and has more than 15 years of experience in corporate communications and social media, spending her career turning data into stories and helping stakeholders understand new technology.
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Take the time to decide if a trend works for your brand and your audience before jumping in, and more wisdom from PRSA ICON 2019.
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
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