Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.
We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]
You tailor your external communication to your audience, so why aren’t you doing the same internally? Follow these 5 tips to improve internal communication.
Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]
“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]
Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]
A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point […]
Every day, new social networks pop up claiming to be the next big thing. But for communication professionals, sticking with the standards is best. Learn why!
With so much content published every day, how can you set your brand apart? Gain insights on the virality of content in this post.
According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]
Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” […]
Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]
Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]
There’s more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience’s attention.
Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of […]
LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!
A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]
Looking to establish your thought leadership? Take advantage of LinkedIn’s user demographics and distribute your long form content to a targeted audience.
Twitter’s growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
