Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

5 Challenges to Effective Communication
May 23, 2016

5 Challenges to Effective Communication

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]

5 Ways to Improve Internal Communication
May 16, 2016

5 Ways to Improve Internal Communication

You tailor your external communication to your audience, so why aren’t you doing the same internally? Follow these 5 tips to improve internal communication.

52 Sites to Get Free Images for Your Content
May 09, 2016

52 Sites to Get Free Images for Your Content

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]

What Is Distributed Content? (and 5 Ways to Use It)
May 02, 2016

What Is Distributed Content? (and 5 Ways to Use It)

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]

What Facebook Thinks You Should Know About Their Ad Products
Apr 25, 2016

What Facebook Thinks You Should Know About Their Ad Products

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]

25 New Facebook Features Released Last Week
Apr 18, 2016

25 New Facebook Features Released Last Week

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point […]

Why Established Social Networks Are (Probably) the Best for PR
Apr 11, 2016

Why Established Social Networks Are (Probably) the Best for PR

Every day, new social networks pop up claiming to be the next big thing. But for communication professionals, sticking with the standards is best. Learn why!

6 Research-Based Insights About Viral Content
Apr 04, 2016

6 Research-Based Insights About Viral Content

With so much content published every day, how can you set your brand apart? Gain insights on the virality of content in this post.

8 Ways to Make Your Press Release More Effective
Mar 29, 2016

8 Ways to Make Your Press Release More Effective

According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]

Twitter’s Facebook-like Algorithm: What It Means for PR
Mar 21, 2016

Twitter’s Facebook-like Algorithm: What It Means for PR

Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” […]

5 Best Practices For Social Lead Generation
Mar 14, 2016

5 Best Practices For Social Lead Generation

Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]

Five Tips on Using Live Streaming Video
Mar 07, 2016

Five Tips on Using Live Streaming Video

Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.

6 Best Practices for Identifying and Reacting to a PR Crisis
Mar 01, 2016

6 Best Practices for Identifying and Reacting to a PR Crisis

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]

10 Research-Based Tips for Writing Better Content
Feb 22, 2016

10 Research-Based Tips for Writing Better Content

There’s more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience’s attention.

Twitter in Crisis: 5 Things You Need To Know
Feb 16, 2016

Twitter in Crisis: 5 Things You Need To Know

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of […]

10 Tips to Optimize Your LinkedIn Profile
Feb 08, 2016

10 Tips to Optimize Your LinkedIn Profile

LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!

10 Facebook Features That Businesses Should Use More Often
Feb 01, 2016

10 Facebook Features That Businesses Should Use More Often

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!

How Effectively Does Social Media Drive Word-of-Mouth?
Jan 25, 2016

How Effectively Does Social Media Drive Word-of-Mouth?

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]

5 Best Practices for Publishing Content to LinkedIn
Jan 18, 2016

5 Best Practices for Publishing Content to LinkedIn

Looking to establish your thought leadership? Take advantage of LinkedIn’s user demographics and distribute your long form content to a targeted audience.

8 New Twitter Features for 2016
Jan 11, 2016

8 New Twitter Features for 2016

Twitter’s growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.

8 Ways to Differentiate Your Brand on Twitter in 2016
Dec 28, 2015

8 Ways to Differentiate Your Brand on Twitter in 2016

How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.