Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

10 New Facebook Features for 2016
Dec 21, 2015

10 New Facebook Features for 2016

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that […]

5 Ways to Optimize Your Social Networks for Crisis Communication
Dec 14, 2015

5 Ways to Optimize Your Social Networks for Crisis Communication

A lot has been written in the past year about the limited reach and engagement level on various social media […]

5 Common Misperceptions of Social Customers
Nov 30, 2015

5 Common Misperceptions of Social Customers

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online […]

5 Reasons Email Is Key for Communication in 2016
Nov 23, 2015

5 Reasons Email Is Key for Communication in 2016

While social platforms may get all the attention, email is still a valuable tool. Find out why you should implement email communication into your PR strategy!

10 Ideas to Simplify Your PR
Nov 16, 2015

10 Ideas to Simplify Your PR

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]

How to Structure Your Content in WordPress
Nov 09, 2015

How to Structure Your Content in WordPress

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]

7 Data Visualization Tools That Anyone Can Use
Nov 02, 2015

7 Data Visualization Tools That Anyone Can Use

Today, successful stories include customized, data visualization. Make your content stellar by learning how to use these seven tools to engage your audience.

5 New Social Media Tools That You Should Know About
Oct 27, 2015

5 New Social Media Tools That You Should Know About

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change […]

How Statistics Can Improve Your Social Media Strategy
Oct 19, 2015

How Statistics Can Improve Your Social Media Strategy

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” […]

Twitter to Eliminate Share Count. What’s It to You?
Oct 12, 2015

Twitter to Eliminate Share Count. What’s It to You?

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that […]

What PR Pros Need to Know About Facebook’s “Signal”
Oct 05, 2015

What PR Pros Need to Know About Facebook’s “Signal”

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called […]

5 Perspectives About the Benefits of Influencer Marketing
Sep 28, 2015

5 Perspectives About the Benefits of Influencer Marketing

In a recent AdAge profile, Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications […]

5 Best Practices to Automate or Outsource Your Social Media
Sep 21, 2015

5 Best Practices to Automate or Outsource Your Social Media

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an […]

10 Ways to Successfully Use Email & Social Autoresponders
Sep 15, 2015

10 Ways to Successfully Use Email & Social Autoresponders

Autoresponders get a bad rap, but if used correctly, they can be extremely beneficial. Follow these 10 tips to get the most out of autoresponders.

Why You Don’t Need a Gargantuan Communication Budget
Sep 08, 2015

Why You Don’t Need a Gargantuan Communication Budget

Think only big companies can win digital communication? While a big budget has benefits, it’s not solely responsible for success. See 5 ways your business can compete.

The 7 Commandments of Video-Streaming Apps
Aug 31, 2015

The 7 Commandments of Video-Streaming Apps

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of […]

3 Things Everyone Should Know About Online Reviews
Aug 24, 2015

3 Things Everyone Should Know About Online Reviews

Recently, the Atlantic ran an article describing how the TSA and IRS are integrating Yelp reviews into their workflow. From […]

5 Things Everyone Should Know About Pinterest
Aug 17, 2015

5 Things Everyone Should Know About Pinterest

Pinterest is powerful…if you know how to use it. Here are five things about Pinterest that may inspire you to use Pinterest as a communication tool.

10 Easy Hacks To Make You a Productivity Ninja
Aug 10, 2015

10 Easy Hacks To Make You a Productivity Ninja

You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although […]

5 Things Everyone Should Know About Snapchat
Aug 03, 2015

5 Things Everyone Should Know About Snapchat

“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs […]

10 Pro Tips for Instagram
Jul 27, 2015

10 Pro Tips for Instagram

Instagram can provide myriad benefits to your brand…if you know how to use it. Get 10 Instagram PR and marketing tips from the industry’s top minds.