Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

6 Pro Tips to Create Bigger Buzz for Your Business
Jul 20, 2015

6 Pro Tips to Create Bigger Buzz for Your Business

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to […]

15 Expert Tips to Build a Stronger Professional Network
Jul 13, 2015

15 Expert Tips to Build a Stronger Professional Network

What do great networkers know that you don’t? And how can you leverage these tips to build stronger professional networks? Check out these 15 tips from networking experts.

10 Ways to Improve Your Social Media Small Talk
Jul 06, 2015

10 Ways to Improve Your Social Media Small Talk

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything […]

10 Tips to Become More Likeable
Jun 29, 2015

10 Tips to Become More Likeable

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch […]

Instagram Is the Rihanna of Social Networks
Jun 22, 2015

Instagram Is the Rihanna of Social Networks

Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]

6 Social Media “Musts” for Crisis Communication
Jun 08, 2015

6 Social Media “Musts” for Crisis Communication

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]

How to Use Twitter Trends to Earn Media Placements
Jun 01, 2015

How to Use Twitter Trends to Earn Media Placements

Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]

The Most Important PR Measurement Tool You’re Not Using
May 11, 2015

The Most Important PR Measurement Tool You’re Not Using

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]

How to Engineer the Perfect PR Metric
May 06, 2015

How to Engineer the Perfect PR Metric

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]

How Google Analytics Can Improve Your PR Metrics
Apr 27, 2015

How Google Analytics Can Improve Your PR Metrics

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
Apr 13, 2015

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images

“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]

8 Best Practices for Content Curation
Mar 30, 2015

8 Best Practices for Content Curation

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]

9 Word-of-Mouth Campaigns That Rocked
Mar 23, 2015

9 Word-of-Mouth Campaigns That Rocked

Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]

An Etiquette Guide for Interacting With Journalists on Social Media
Mar 16, 2015

An Etiquette Guide for Interacting With Journalists on Social Media

For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]

5 Ways That a Slow PR Pitch Is Better Than a Traditional One
Mar 09, 2015

5 Ways That a Slow PR Pitch Is Better Than a Traditional One

In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]

How to Do a PR Pitch on LinkedIn
Mar 02, 2015

How to Do a PR Pitch on LinkedIn

Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]

11 Tips to Improve Your Copy’s Readability
Feb 09, 2015

11 Tips to Improve Your Copy’s Readability

If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]

10 Ways to Improve Your PR Messaging
Feb 02, 2015

10 Ways to Improve Your PR Messaging

“Bringing the functional benefit of our messages to life isn’t a nice to have, it’s a must have…. We need […]

6 Ways Social Data Can Improve Communications
Jan 26, 2015

6 Ways Social Data Can Improve Communications

Social data. One day you read about social data being leveraged to improve response rates for Ebola outbreaks, and the […]

25 Pinterest Stats, Facts & PR Best Practices
Jan 19, 2015

25 Pinterest Stats, Facts & PR Best Practices

Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]

5 Ways to Co-Opt a PR Story
Jan 12, 2015

5 Ways to Co-Opt a PR Story

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]