Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.
In the world of content marketing, tapping into data is especially important for creating unique experiences tailored to your audience.
To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them —...
Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR...
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content...
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]