Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]
To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.
Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!
Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? […]
Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA […]
Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]
Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]
Are you even listening to your audience? Don’t miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]
More content does not garner more attention. So what does? Learn how to extend your content’s lifespan using a tri-fold content approach.
The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.
Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]
This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages […]
In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience.
To create successful campaigns, brands need to connect with influencers. How? They must rely on an integrated communication strategy. Learn how in this post!
This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]
Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
New York City is home to the sixth largest U.S. music festival. Wondering what caused the most buzz this year? See what Cision found from monitoring the event!
Your brand is present on a variety of social platforms, but can it prove the impact of its posts and […]
Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact […]
At the most recent Cision Connects event, four Los Angeles Times editors explored the evolving entertainment journalism landscape. Get all their tips and insights!
Today, consumers make an average of six to eight touches before they make a purchase. But do you know which […]
Your brand is not the only one targeting your audience. You’re going up against your competitors, their internal thought leaders […]
By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts […]
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