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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
If 81% of the digital population trusts bloggers, why isn’t your brand building relationships with these key influencers? Follow these 4 steps to get started.
Looking for fresh ideas to help your content marketing strategy? Learn lessons from three major innovators: BuzzFeed, Upworthy and Mashable!
Only 9 percent of tweets directed at brands use the @ mention. Build a social selling system to listen to all social conversations and generate more leads.
Sales leads can stem from social conversations, but only if your brand has the right approach. Learn the difference between profile- and account-centric networks.
The key to success no longer has to do with who you know – now, it’s all about who you […]
Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR […]
Influencers play a key role in marketing your content to the masses. Learn which three factors you should keep in mind when choosing who to work with.
Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis […]
Students have gone back to school, but they aren’t the only ones with homework to do. New technology continues to […]
Hoping to get the media interested in your brand’s news? Keep these three things in mind before distributing your next press release.
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be […]
Don’t restrict employees from using social media at work! Instead, leverage employees to build organic brand advocates and showcase your company culture.
In today’s world, social media listening is a must-have marketing strategy. Get a glimpse at the five audiences you should be listening to with this post!
Want to revamp your brand’s Facebook strategy to see more ROI? Get started on step one with content insights from Facebook partner Mari Smith.
Your customers are speaking up on social media, but are you listening? See who you should pay attention to and how to respond to build better relationships.