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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
With an engagement rate 15 times that of Facebook, Instagram is a necessity in social media marketing strategies. However, marketing […]
Recently, journalists have warmed up to the idea of using social media. Learn three reasons why those who were once skeptical now frequently use these tools.
With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to […]
Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the […]
As the fastest-growing social network, Instagram is a must for brands looking to boost their social presence. At her recent webinar, social […]
Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]
If your target audience is always on the go, how do you reach them? Become accessible by building a podcast strategy. Learn how with Kerry O’Shea Gorgone!
For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right […]
Instagram is now the number one social media channel. How is your brand leveraging the photo-sharing platform? Follow these tips to build an effective PR and marketing strategy.
Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch […]
A recent bug gave some Instagram accounts as many as 100,000 new followers. While the issue has been resolved, it […]
It takes time, effort and a “unique” idea to go from busy worker bee to sought after thought leader. Dedicating […]
Social media changed the state of the media, but did it also change the way journalists work? See what Cision discovered in their 2015 Social Journalism Study!
With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a […]
In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these […]