Even the perfect pitch will be a foul ball if you aren’t throwing it to the right person. Here’s how to target the right audience and media contacts for your story.
Not everyone can become a thought leader on Twitter, but those who do achieve something very powerful.
Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.
If you have made Twitter a key part of your social and earned media strategies, losing it would surely be a blow to maintaining your brand's share of voice.
An agile PR strategy is one that embraces short-term planning with a constant feedback loop in order to enable teams to move more quickly and easily.
There are massive amounts of people who come to Austin for SXSW; there is so much noise. So how do you make your PR event stand out?
Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.
There are several ways you can extend the shelf life of your media mention and keep it working for you over the long term.
You work really hard to earn high-quality media mentions, only you
To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.
In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search.
Marketers have a strong framework for measuring ROI, why shouldn’t PR use advanced analytics to prove ROI? Now they can with the Communicator's Funnel.
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