Contributors


About Lacey Miller

Passionate about public relations and empowering practitioners, Lacey Miller found her dream job at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other marketing trade publications.

Your Pitch is Already Irrelevant
May 10, 2017

Your Pitch is Already Irrelevant

Even the perfect pitch will be a foul ball if you aren’t throwing it to the right person. Here’s how to target the right audience and media contacts for your story.

How to Position Yourself as a Thought Leader on Twitter
May 02, 2017

How to Position Yourself as a Thought Leader on Twitter

Not everyone can become a thought leader on Twitter, but those who do achieve something very powerful.

Earned Media vs Paid Media: Which Provides a Better Return?
Apr 18, 2017

Earned Media vs Paid Media: Which Provides a Better Return?

Both earned and paid media have an important role in maintaining your share of voice & getting your message out to the market in a way that builds trust and inspires action.

How Twitter’s Demise Could Affect Your Share of Voice
Apr 11, 2017

How Twitter’s Demise Could Affect Your Share of Voice

If you have made Twitter a key part of your social and earned media strategies, losing it would surely be a blow to maintaining your brand's share of voice.

Creating an Agile PR Strategy
Mar 30, 2017

Creating an Agile PR Strategy

An agile PR strategy is one that embraces short-term planning with a constant feedback loop in order to enable teams to move more quickly and easily.

TrendKite Tribe Takes SXSW
Mar 22, 2017

TrendKite Tribe Takes SXSW

There are massive amounts of people who come to Austin for SXSW; there is so much noise. So how do you make your PR event stand out?

7 Ways to Go Beyond Media Monitoring
Mar 14, 2017

7 Ways to Go Beyond Media Monitoring

Why media monitoring alone is not enough when it comes to understanding PR’s impact on your brand and justifying the investment in PR.

Extending the Life of Your Media Mentions
Jan 27, 2017

Extending the Life of Your Media Mentions

There are several ways you can extend the shelf life of your media mention and keep it working for you over the long term. You work really hard to earn high-quality media mentions, only you

9 PR Metrics Your Boss Wants To Know
Jan 20, 2017

9 PR Metrics Your Boss Wants To Know

To address the need for a specific & complete set of PR metrics for tracking and reporting PR success, we have developed the Communicator’s Funnel.

Why Press Releases Are Hurting Your PR Efforts
Dec 29, 2016

Why Press Releases Are Hurting Your PR Efforts

In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search.

More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?
Dec 13, 2016

More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

Marketers have a strong framework for measuring ROI, why shouldn’t PR use advanced analytics to prove ROI? Now they can with the Communicator's Funnel.