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Melissa Meyer is a Coordinator of Customer Marketing at Cision, where she helps clients shine by sharing their communications success stories. You'll find her talking about all things PR, pop culture and basketball on Twitter: @_MelissaMeyer.
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What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!
Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.
To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.
Pitching is an integral part of the PR process as media are driven to pursue them. Avoid sacrificing quality by being prepared with these tips for streamlining the pitching process.
We looked at a few simple & creative ways brands can create experiences that move people from inspiration to action.
PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
News anchor and host Antony Robart answers questions from the Newswire.ca team
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.