Contributors


About Melissa Meyer

Melissa Meyer is a Coordinator of Customer Marketing at Cision, where she helps clients shine by sharing their communications success stories. You'll find her talking about all things PR, pop culture and basketball on Twitter: @_MelissaMeyer.

Be a Media Magnet: Communications & Storytelling in Emerging Markets
Apr 30, 2019

Be a Media Magnet: Communications & Storytelling in Emerging Markets

Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.

Are You a Modern Communicator?
Aug 21, 2018

Are You a Modern Communicator?

What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!

How Well Do You Know Journalists Today?
Aug 14, 2018

How Well Do You Know Journalists Today?

Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.

How to Build Real Brand Loyalty With Customers
Aug 03, 2018

How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

Four Ways to Streamline the Pitching Process
Jun 08, 2017

Four Ways to Streamline the Pitching Process

Pitching is an integral part of the PR process as media are driven to pursue them. Avoid sacrificing quality by being prepared with these tips for streamlining the pitching process.

Guiding Customers from Inspiration to Action
Jun 05, 2017

Guiding Customers from Inspiration to Action

We looked at a few simple & creative ways brands can create experiences that move people from inspiration to action.

Meeting the Needs of a Diverse Client Base
Apr 24, 2017

Meeting the Needs of a Diverse Client Base

PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

Building a Digital Media Kit: Key Elements to Consider
Feb 27, 2017

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

Meet the Press: Antony Robart
Feb 22, 2017

Meet the Press: Antony Robart

News anchor and host Antony Robart answers questions from the Newswire.ca team

An Interview with Nicole Guillot
Jan 26, 2016

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.