About Maggie Latham

Maggie Latham is an artist/designer, writer and small business owner. She has written for Cision on the topics of brand design, social media marketing and conscious business.

How Earned Media Management Counters Deceptive Ad Practices
Feb 11, 2019

How Earned Media Management Counters Deceptive Ad Practices

Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.

How PR and Marketing Can Combine Forces for Social Media Success
Jan 18, 2019

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

Mainstream Journalism and PR Efforts Today
Dec 03, 2018

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

The Value of Visuals for Earned Media Success
Oct 22, 2018

The Value of Visuals for Earned Media Success

95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.

Top 10 Best Practices for Multimedia Storytelling
Oct 14, 2018

Top 10 Best Practices for Multimedia Storytelling

What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.

5 Simple Ways to Improve your Brand’s Visual Content on Instagram
May 29, 2018

5 Simple Ways to Improve your Brand’s Visual Content on Instagram

As Instagram becomes one of the largest and fastest growing social media platforms, it is essential as a marketing tool for businesses.

How Visual Storytelling Can Drastically Elevate Brand Success
May 16, 2018

How Visual Storytelling Can Drastically Elevate Brand Success

In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers.

How Purpose-Driven Businesses Attract Consumers
May 09, 2018

How Purpose-Driven Businesses Attract Consumers

With the ability to research online, customers are seeking the truth and showing concern with many brands that don’t live up to their expectations.