Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right...
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove...
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the...
Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]
Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.
Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]
Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.
Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.
PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]
Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.
Learn how AMEC’s new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.
If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.
If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting […]
If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]
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