Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right...
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove...
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the...
Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]
Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.
Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]
Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.
Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.
PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]
Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.
Learn how AMEC’s new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.
If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.
If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting […]
If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]
Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]
Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]
To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard […]
Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your […]
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]
Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re […]
If you don’t know who your audience is or what they care about, you won’t be able to see how […]
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]
Your content is worth nothing if no one reads it. But with so much noise out there, how can you […]
If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to […]
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