Contributors


About Marisa Hernandez

Marisa Hernandez is an experienced event manager who enjoys finding new and innovative ways to captivate a company’s audience. Having started out in the PR industry, she enjoys problem solving and being able to merge creative with the tactical for events. Prior to joining Cision as a Field Marketing Manager, Marisa has spent the past several years applying her strategic thinking to the event industry for companies such as GoDaddy and BlastPR.

How to Make Your Brand More 'Data-ble'
Jun 25, 2021

How to Make Your Brand More 'Data-ble'

Data-driven PR, social listening and your brand.

Webinar Rewind: The State of Investor Relations in a Virtual World
Apr 13, 2021

Webinar Rewind: The State of Investor Relations in a Virtual World

Learn how top IR leaders are adapting in the "the year of transition."

Webinar Rewind: MarTech Brings Marketing and Comms Together
Mar 29, 2021

Webinar Rewind: MarTech Brings Marketing and Comms Together

Learn how marketing technology drives results

Webinar Rewind: Turning Social Media Engagement Into Action
Mar 08, 2021

Webinar Rewind: Turning Social Media Engagement Into Action

PR pros from top brands on how they integrate social media and comms.

Webinar Rewind: DO’s and DON’Ts for Measuring and Proving Your ROI
Mar 01, 2021

Webinar Rewind: DO’s and DON’Ts for Measuring and Proving Your ROI

PR pros from top brands on how they connect their strategies to the bottom line.

Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results
Feb 12, 2021

Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results

Learn the storytelling PR pros from top brands use to get results.

Webinar Rewind: What Journalists Want from PR Pros (in Their Own Words)
Feb 05, 2021

Webinar Rewind: What Journalists Want from PR Pros (in Their Own Words)

In a recent webinar, three top journalists discussed how public relations professionals can get their press releases seen and covered. Get the recap.

What to Expect for 2021: Key Takeaways from the 2020 Comms Report
Nov 23, 2020

What to Expect for 2021: Key Takeaways from the 2020 Comms Report

Key takeaways from our 2020 Comms Report to help you plan for 2021.

The Audience Journey: Is your brand navigating it effectively?
Sep 01, 2020

The Audience Journey: Is your brand navigating it effectively?

Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.

5 Key Takeaways from the 2020 State of the Press Release Webinar
Aug 19, 2020

5 Key Takeaways from the 2020 State of the Press Release Webinar

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

How Communicators Can Help Brands Create Real Change
Aug 12, 2020

How Communicators Can Help Brands Create Real Change

PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.

The Next Normal: A Conversation with McDonald’s VP of U.S. Communications
Jun 16, 2020

The Next Normal: A Conversation with McDonald’s VP of U.S. Communications

Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar.

How PR and Marketing can Work Better Together
May 26, 2020

How PR and Marketing can Work Better Together

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.

Four Easy Tips to Make Your Virtual Event Stand Out
Apr 17, 2020

Four Easy Tips to Make Your Virtual Event Stand Out

How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager.

5 Key Takeaways from Earned Media Rising Exchange San Francisco
Mar 05, 2020

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!