The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference

This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

How the State of the Media is Impacting Your Comms Efforts

Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

What Challenges Do Comms Professionals Face Going into 2018?

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.

But along with those plans are some obstacles to overcome. While the communications and PR space has...

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How to Segment Journalists By Social Media Use

According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.

How Journalists Say PR Can Fight Fake News

According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful...

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

The Importance of Executive Brand Situational Awareness

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage ...

How to Growth Hack a Successful Backlink Strategy

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly...

Cision Unveils New Brand

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Do You Know the 5 Truths of Modern Media Targeting?

The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also...