Contributors

About Rebecca DeLorenzo

Having started at PRNewswire in 2014, Rebecca has experience across product development, product marketing, and digital marketing. She now serves as Product Marketing Specialist for both Cision Influencers and Database offerings. Rebecca holds a bachelors degree in Economics and French from Villanova University.

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Jul 11, 2019

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

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Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

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