Sarah A. Parker is the Content Marketing Manager for TrendKite, a Cision company, where she can be found planning, producing and curating content across channels. She previously managed content and social media for several brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things integrated PR and social media strategy, and mastiffs.
The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar. (And those are good for all other types of pitching, too.)
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!
Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.
Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...
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