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Contributor

Susan Guillory

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

5 Tips to Nurture Your Brand Fanatics
Apr 21, 2017

5 Tips to Nurture Your Brand Fanatics

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

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Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience
Apr 20, 2017

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Why no one cares about your products’ features and how to fix it.

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Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?
Nov 30, 2016

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

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5 Things to Give Thanks for in Today’s Digital Marketing World
Nov 22, 2016

5 Things to Give Thanks for in Today’s Digital Marketing World

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.

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4 Ways to Align Your Content Marketing with Your Holiday Promotions
Nov 16, 2016

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

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How to Find and Work with Brand Evangelists
Nov 08, 2016

How to Find and Work with Brand Evangelists

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)
Oct 28, 2016

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.

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How to Come Up With Sound Bites for an Interview
Oct 18, 2016

How to Come Up With Sound Bites for an Interview

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

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Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them
Oct 14, 2016

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
Oct 05, 2016

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week
Sep 21, 2016

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.

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4 Tips for Acing Your Professional Headshot
Sep 13, 2016

4 Tips for Acing Your Professional Headshot

What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.

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Back to School: 4 Resources to Brush Up on Marketing
Sep 07, 2016

Back to School: 4 Resources to Brush Up on Marketing

With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]

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5 Ways to Ride the Social Journalism Trend
Aug 31, 2016

5 Ways to Ride the Social Journalism Trend

Today’s journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.

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How to Score a 10 in the Email Marketing Games
Aug 26, 2016

How to Score a 10 in the Email Marketing Games

Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.

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