Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.
What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.
With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]
Today’s journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.
Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Content is moving at the speed of light these days. It sometimes feels like all you do is create blog […]
While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]
You have a big marketing campaign coming up and you really need to make a splash with this one. So […]
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. […]
This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England […]
When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update […]
I have two cats and a dog, so I spend more time than I’d like to admit watching them. It’s […]
Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to […]
If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. […]
Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful […]
Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.
If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There […]
Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been […]
A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]
You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re […]
Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. […]
Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing […]
Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re […]
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