Contributors


About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week
Sep 21, 2016

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.

4 Tips for Acing Your Professional Headshot
Sep 13, 2016

4 Tips for Acing Your Professional Headshot

What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.

Back to School: 4 Resources to Brush Up on Marketing
Sep 07, 2016

Back to School: 4 Resources to Brush Up on Marketing

With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]

5 Ways to Ride the Social Journalism Trend
Aug 31, 2016

5 Ways to Ride the Social Journalism Trend

Today’s journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.

How to Score a 10 in the Email Marketing Games
Aug 26, 2016

How to Score a 10 in the Email Marketing Games

Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.

Creating, Distributing, & Amplifying Your Press Release
Aug 17, 2016

Creating, Distributing, & Amplifying Your Press Release

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

5 Hacks to Faster Content Creation
Aug 10, 2016

5 Hacks to Faster Content Creation

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog […]

How to Power Your Own PR
Aug 03, 2016

How to Power Your Own PR

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]

How to Make Your Next Marketing Campaign Even More Successful Than the Last
Jul 27, 2016

How to Make Your Next Marketing Campaign Even More Successful Than the Last

You have a big marketing campaign coming up and you really need to make a splash with this one. So […]

Mid-Year Check-In: How Are Those Marketing Goals Coming?
Jul 20, 2016

Mid-Year Check-In: How Are Those Marketing Goals Coming?

Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]

Should Social Be Part of Your Pitching Strategy?
Jul 13, 2016

Should Social Be Part of Your Pitching Strategy?

Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. […]

Let Freedom Ring: 3 Marketing Tasks to Automate
Jul 06, 2016

Let Freedom Ring: 3 Marketing Tasks to Automate

This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England […]

5 Types of Social Media Shares (and How Often to Post Them)
Jun 22, 2016

5 Types of Social Media Shares (and How Often to Post Them)

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update […]

When It Comes to PR, Be Like a Cat, Not a Dog
Jun 15, 2016

When It Comes to PR, Be Like a Cat, Not a Dog

I have two cats and a dog, so I spend more time than I’d like to admit watching them. It’s […]

Keep Your Ear to the Ground: Grow Your Community Through Listening
Jun 08, 2016

Keep Your Ear to the Ground: Grow Your Community Through Listening

Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to […]

Why NOT Listening on Social Media Could Cost You Your Business
Jun 01, 2016

Why NOT Listening on Social Media Could Cost You Your Business

If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. […]

Even More Social Media Experts Weigh In with Top-Notch Advice
May 25, 2016

Even More Social Media Experts Weigh In with Top-Notch Advice

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful […]

4 Ways to Find the Right People to Follow on Social Media
May 18, 2016

4 Ways to Find the Right People to Follow on Social Media

Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.

5 Mistakes Newbies Make With Their Press Releases
May 11, 2016

5 Mistakes Newbies Make With Their Press Releases

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There […]

Should You Worry About Google Penalizing Your Website?
May 04, 2016

Should You Worry About Google Penalizing Your Website?

Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been […]

4 Sources to Find the Right Reporters to Pitch
Apr 20, 2016

4 Sources to Find the Right Reporters to Pitch

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]

Taking Your Social Media to the Next Level: 6 Experts Weigh In
Apr 13, 2016

Taking Your Social Media to the Next Level: 6 Experts Weigh In

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re […]

4 Mistakes That Keep You From Being a Reporter’s Top Resource
Apr 06, 2016

4 Mistakes That Keep You From Being a Reporter’s Top Resource

Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. […]

6 Tips to DIYing Your Own Crisis Communication
Mar 30, 2016

6 Tips to DIYing Your Own Crisis Communication

Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing […]

Are You Juggling Too Many Social Media Sites?
Mar 23, 2016

Are You Juggling Too Many Social Media Sites?

Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re […]