Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Why no one cares about your products’ features and how to fix it.
Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.
As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.
Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.
From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.
Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.
Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.
What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.
With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]
Today’s journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.
Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.
