Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]
Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy […]
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
What’s one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Ever feel like you’re publishing blog content to an empty theater? It can be frustrating when you don’t get clicks, […]
There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the […]
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]
I see a lot of social media streams with the same types of content over and over, usually self-promotional shares […]
I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like […]
Managing your own PR may provide you with more gifts than you think. Here are four things about your PR strategy you can be thankful for as you head into 2016.
If DIY-ing your own press releases, media pitches and PR management isn’t an option for your brand, it’s time to […]
Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s […]
Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types […]
It’s exciting to see so many tools to help us be better at social media and content marketing, though it […]
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]
Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at […]
This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social […]
You want journalists to write about your business. You’ve pitched countless journalists, but nobody’s biting. You’re ready to give up […]
Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re […]
If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to […]
It seems like as soon as we get used to one change in social media, there’s already another one. And […]
When it comes to getting the attention of the media for your company, there’s absolutely nothing wrong with tooting your […]
Need to outsource your social media efforts? You might not want to hand it to your assistant, even if she is a digital native. Here are four reasons why.
One of the things I truly love about modern-day communication is the fact that so much of it can be automated. […]