Contributors


About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

How to Engage Influencers (& Get Them To Care About You)
Mar 16, 2016

How to Engage Influencers (& Get Them To Care About You)

Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]

3 Ways to Humanize Your PR Story
Mar 09, 2016

3 Ways to Humanize Your PR Story

Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy […]

How to Make Smart Marketing Decisions Based on the Right Analytics
Mar 02, 2016

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!

How to Really, Really Get to Know Your Audience
Feb 18, 2016

How to Really, Really Get to Know Your Audience

What’s one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.

6 Tips for Creating Shareable, Loveable Content
Feb 10, 2016

6 Tips for Creating Shareable, Loveable Content

Ever feel like you’re publishing blog content to an empty theater? It can be frustrating when you don’t get clicks, […]

If Twitter Removes Character Limit, How Will Marketers Benefit?
Feb 03, 2016

If Twitter Removes Character Limit, How Will Marketers Benefit?

There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the […]

4 Steps to Pitching a Journalist
Jan 27, 2016

4 Steps to Pitching a Journalist

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]

4 Essential Shares for Your Social Media
Jan 15, 2016

4 Essential Shares for Your Social Media

I see a lot of social media streams with the same types of content over and over, usually self-promotional shares […]

What Are Your Social Media Marketing Resolutions for 2016?
Jan 07, 2016

What Are Your Social Media Marketing Resolutions for 2016?

I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like […]

4 Gifts Managing Your Own PR Provides
Dec 23, 2015

4 Gifts Managing Your Own PR Provides

Managing your own PR may provide you with more gifts than you think. Here are four things about your PR strategy you can be thankful for as you head into 2016.

How to Hire a PR Consultant for Your Business
Dec 16, 2015

How to Hire a PR Consultant for Your Business

If DIY-ing your own press releases, media pitches and PR management isn’t an option for your brand, it’s time to […]

3 Press Release Headline Examples That Put People to Sleep
Dec 08, 2015

3 Press Release Headline Examples That Put People to Sleep

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s […]

3 Ways to Clean Up Your Social Media Strategy
Dec 01, 2015

3 Ways to Clean Up Your Social Media Strategy

Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.

5 Must-Have Types of Content Marketing
Nov 25, 2015

5 Must-Have Types of Content Marketing

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types […]

The Latest & Greatest Social Media & Marketing Tools
Nov 18, 2015

The Latest & Greatest Social Media & Marketing Tools

It’s exciting to see so many tools to help us be better at social media and content marketing, though it […]

5 Tips to a Successful PR Pitch
Nov 11, 2015

5 Tips to a Successful PR Pitch

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]

4 Ways Your Press Release is Missing the Mark
Nov 05, 2015

4 Ways Your Press Release is Missing the Mark

Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at […]

5 Scary Facts About Businesses and Social Media Marketing
Oct 29, 2015

5 Scary Facts About Businesses and Social Media Marketing

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social […]

Why You Should Network More to Get Press for Your Business
Oct 20, 2015

Why You Should Network More to Get Press for Your Business

You want journalists to write about your business. You’ve pitched countless journalists, but nobody’s biting. You’re ready to give up […]

Are You Really Listening on Social Media?
Oct 15, 2015

Are You Really Listening on Social Media?

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re […]

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier
Oct 07, 2015

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to […]

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media
Sep 29, 2015

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media

It seems like as soon as we get used to one change in social media, there’s already another one. And […]

How to Win Awards & Accolades to Generate PR
Sep 23, 2015

How to Win Awards & Accolades to Generate PR

When it comes to getting the attention of the media for your company, there’s absolutely nothing wrong with tooting your […]

4 Reasons Your Assistant Shouldn’t Manage Your Social Media
Sep 09, 2015

4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Need to outsource your social media efforts? You might not want to hand it to your assistant, even if she is a digital native. Here are four reasons why.

How to Keep Your Communication Chugging While Out of the Office
Sep 03, 2015

How to Keep Your Communication Chugging While Out of the Office

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. […]