Contributors


About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

4 PR Myths Every Business Needs to Know Ain’t True
Sep 16, 2015

4 PR Myths Every Business Needs to Know Ain’t True

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be […]

4 Reasons Your Assistant Shouldn’t Manage Your Social Media
Sep 09, 2015

4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Need to outsource your social media efforts? You might not want to hand it to your assistant, even if she is a digital native. Here are four reasons why.

How to Keep Your Communication Chugging While Out of the Office
Sep 03, 2015

How to Keep Your Communication Chugging While Out of the Office

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. […]

Should You Hire Someone to Manage Your Social Media?
Aug 25, 2015

Should You Hire Someone to Manage Your Social Media?

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but […]

5 Questions You Need to Answer Before Publishing a Press Release
Aug 20, 2015

5 Questions You Need to Answer Before Publishing a Press Release

As you walk through the steps of publishing a press release through an online distribution platform, you’re going to need […]

How to Handle a Negative Tweet About Your Brand
Aug 12, 2015

How to Handle a Negative Tweet About Your Brand

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of both the […]

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging
Aug 05, 2015

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that […]

Establishing Goals for Your Press Release
Jul 30, 2015

Establishing Goals for Your Press Release

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]

5 Ways to Get More Blog Reads With Social Media
Jul 21, 2015

5 Ways to Get More Blog Reads With Social Media

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, […]

How Tweetchats Boost Your Brand
Jul 15, 2015

How Tweetchats Boost Your Brand

Looking for a way to stand out as a thought leader, connect with leads and develop strong partnerships? A Tweetchat might be the tool for you. See how it can help!

5 Social Media Hacks You Need to Know
Jun 30, 2015

5 Social Media Hacks You Need to Know

As the hottest social media network du jour changes, so do the tips and tricks we use to master this […]

5 Things to Expect From Publishing a Press Release
Jun 23, 2015

5 Things to Expect From Publishing a Press Release

As I said in a recent article, the success of your press release campaign relies heavily on you having the […]

4 Things to Measure in Your PR
Jun 16, 2015

4 Things to Measure in Your PR

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]

3 Data Points Your Social Media Depends On
Jun 09, 2015

3 Data Points Your Social Media Depends On

When you’re trying to determine the ROI of your social media efforts, you’ve got to know where to look. Simply […]

Press Releases: A Bajillion New Sales Overnight?
Jun 04, 2015

Press Releases: A Bajillion New Sales Overnight?

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]

5 Tips to Digitizing Your Media Kit
May 27, 2015

5 Tips to Digitizing Your Media Kit

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital […]

How’s Your Press Release Call to Action?
May 20, 2015

How’s Your Press Release Call to Action?

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]

How to Drive Web Traffic With Social Media Analytics
May 12, 2015

How to Drive Web Traffic With Social Media Analytics

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]

Drive Blog Traffic With These 4 Content Marketing Tools
May 07, 2015

Drive Blog Traffic With These 4 Content Marketing Tools

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]

How to Use Word-of-Mouth Marketing
Apr 21, 2015

How to Use Word-of-Mouth Marketing

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the […]

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Apr 15, 2015

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]

Why You Need an Online Newsroom
Apr 01, 2015

Why You Need an Online Newsroom

You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra […]

5 Signs a Site or Blog Isn’t A Good One to Pitch
Mar 25, 2015

5 Signs a Site or Blog Isn’t A Good One to Pitch

When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]

How to Ride a News Trend Wave With Your Press Release
Mar 18, 2015

How to Ride a News Trend Wave With Your Press Release

Running dry on press release topics? Look for inspiration in today’s headlines. You can get ideas for your press releases […]

What Journalists Want From You
Mar 10, 2015

What Journalists Want From You

You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]