A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]
You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re […]
Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. […]
Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing […]
Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re […]
Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]
Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy […]
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem […]
What’s one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Ever feel like you’re publishing blog content to an empty theater? It can be frustrating when you don’t get clicks, […]
There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the […]
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]
I see a lot of social media streams with the same types of content over and over, usually self-promotional shares […]