You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
Even the smallest business can reap benefits when a highly influential person talks about the brand. These influencers can be […]
I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]
A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]
Before you dive into a month of holiday parties and end of year madness, take some time to survey what […]
Tell me if this sounds familiar: you spend time on Facebook and Twitter every week — maybe 10 minutes or […]
This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look […]
Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in […]
It still amazes me when I meet business owners who don’t use press releases to get the word out about […]
Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.
Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.
How much has PR changed since the turn of the century? More than enough for most PR professionals. See five of the biggest changes PR has seen and why those changes actually are better for today’s PR pros.
Big data isn’t just for marketers. PR pros can use big data, too. They just have to know what to look for. Here are 4 areas to track, a list of tools to help and advice for what to do after you collect your data.
Social media gives you unrestricted access for engaging journalists. But if it’s not used properly, you can annoy them. See four common social media habits that will put you on a reporter’s bad side.
Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
You pitched and landed a TV interview. Congratulations! Now what? Chase away your butterflies by familiarizing yourself with these 10 tips that will help you ace your first television interview and put your brand in a great light.
If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.
Earned media is worth its weight in gold, but it’s hard to get. Instead of making cold pitches, connect with your industry’s top reporters. It’s a short three-step process, but it could produce results long into the future.
Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.
You know your industry like the back of your hand, but how can you be known as an industry expert? It’s easier now than ever. Use the following tactics to show reporters and consumers that you’re at the top of your field.
The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah…but there is! See five ways technology can help you do PR more efficiently.
When it comes to getting a reporter’s attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.
Once upon a time, there were PR professionals, and there were marketing professionals. Now, there’s plenty of overlap among the two. Having cross-function skills will only help. Here’s what you need to know.
PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases’ bottom-line performance.
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