Contributors


About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

5 Things You’re Doing Wrong With Press Releases
Jan 20, 2015

5 Things You’re Doing Wrong With Press Releases

You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]

How to Connect With Social Media and Blogging Influencers
Jan 07, 2015

How to Connect With Social Media and Blogging Influencers

Even the smallest business can reap benefits when a highly influential person talks about the brand. These influencers can be […]

6 Resolutions to Ensure PR Success in 2015
Dec 31, 2014

6 Resolutions to Ensure PR Success in 2015

I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]

6 Tips for Using Social to Amplify Press Releases
Dec 24, 2014

6 Tips for Using Social to Amplify Press Releases

The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]

How to Tell Your Story Through Public Relations
Dec 17, 2014

How to Tell Your Story Through Public Relations

A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]

5 PR Activities You Should Do to Prepare for 2015
Dec 10, 2014

5 PR Activities You Should Do to Prepare for 2015

Before you dive into a month of holiday parties and end of year madness, take some time to survey what […]

#SocialMediaFail: Everything You’re Doing Wrong on Social
Dec 03, 2014

#SocialMediaFail: Everything You’re Doing Wrong on Social

Tell me if this sounds familiar: you spend time on Facebook and Twitter every week — maybe 10 minutes or […]

7 Things PR Pros Should Be Thankful For
Nov 26, 2014

7 Things PR Pros Should Be Thankful For

This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look […]

10 Last-Minute Holiday PR & Marketing Ideas
Nov 19, 2014

10 Last-Minute Holiday PR & Marketing Ideas

Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in […]

Not Using Press Releases? Here are 6 Reasons You’ll Regret It
Nov 12, 2014

Not Using Press Releases? Here are 6 Reasons You’ll Regret It

It still amazes me when I meet business owners who don’t use press releases to get the word out about […]

How to Tailor Your Content to PR Campaigns
Oct 22, 2014

How to Tailor Your Content to PR Campaigns

Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.

5 Headline-Writing Strategies That Boost Press Release Reads
Oct 08, 2014

5 Headline-Writing Strategies That Boost Press Release Reads

Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.

5 Ways PR Has Changed Since 1999…and Why Now’s Better
Oct 01, 2014

5 Ways PR Has Changed Since 1999…and Why Now’s Better

How much has PR changed since the turn of the century? More than enough for most PR professionals. See five of the biggest changes PR has seen and why those changes actually are better for today’s PR pros.

How to Use Big Data in PR
Sep 24, 2014

How to Use Big Data in PR

Big data isn’t just for marketers. PR pros can use big data, too. They just have to know what to look for. Here are 4 areas to track, a list of tools to help and advice for what to do after you collect your data.

4 Ways to Offend a Journalist on Social Media
Sep 17, 2014

4 Ways to Offend a Journalist on Social Media

Social media gives you unrestricted access for engaging journalists. But if it’s not used properly, you can annoy them. See four common social media habits that will put you on a reporter’s bad side.

How to Decipher Press Release Data and Analytics
Sep 10, 2014

How to Decipher Press Release Data and Analytics

Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.

10 Tips to Ace Your First Television Interview
Sep 03, 2014

10 Tips to Ace Your First Television Interview

You pitched and landed a TV interview. Congratulations! Now what? Chase away your butterflies by familiarizing yourself with these 10 tips that will help you ace your first television interview and put your brand in a great light.

Why Local PR Beats National PR…and 4 Tips for Getting It
Aug 27, 2014

Why Local PR Beats National PR…and 4 Tips for Getting It

If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.

Getting to Know Your Journalist: 3 Tips to Connect
Aug 20, 2014

Getting to Know Your Journalist: 3 Tips to Connect

Earned media is worth its weight in gold, but it’s hard to get. Instead of making cold pitches, connect with your industry’s top reporters. It’s a short three-step process, but it could produce results long into the future.

5 Reasons Press Releases Get Shot Down
Aug 13, 2014

5 Reasons Press Releases Get Shot Down

Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.

5 Ways to Establish Yourself as an Industry Expert
Aug 06, 2014

5 Ways to Establish Yourself as an Industry Expert

You know your industry like the back of your hand, but how can you be known as an industry expert? It’s easier now than ever. Use the following tactics to show reporters and consumers that you’re at the top of your field.

Save Time by Automating These 5 PR Tasks
Jul 30, 2014

Save Time by Automating These 5 PR Tasks

The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah…but there is! See five ways technology can help you do PR more efficiently.

Turn Pitches Into Publicity With 4 Journalists’ Tips
Jul 23, 2014

Turn Pitches Into Publicity With 4 Journalists’ Tips

When it comes to getting a reporter’s attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.

Do PR Pros Need to Know How to Market (and Vice Versa)?
Jul 16, 2014

Do PR Pros Need to Know How to Market (and Vice Versa)?

Once upon a time, there were PR professionals, and there were marketing professionals. Now, there’s plenty of overlap among the two. Having cross-function skills will only help. Here’s what you need to know.

A Step-by-Step Guide to Calculating Press Release ROI
Jul 10, 2014

A Step-by-Step Guide to Calculating Press Release ROI

PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases’ bottom-line performance.