How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.
Every business is unique, of course, but an effective brand awareness strategy is the foundation for growth no matter what products or services you offer.
In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live...
Competition is a fact of life in business and in PR. Other brands aren’t just trying to lure buyers away from you, they are trying to beat you in terms of earned media and social attention.
If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.
PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.
PR professionals face some unique challenges, but we are seekers of solutions and we find a way to overcome.
Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive.
Practicing PR for a non-profit is not entirely different than doing so for a for-profit brand. Your goals are to raise awareness, protect the organization’s reputation, develop positive...
Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and...
Content is a double edged sward for modern PR professionals and marketers. On the one hand, it is an effective way to attract, inform, and engage audiences. It is great for SEO and can even help...
One of the most difficult challenges for freelance PR professionals can be figuring out how much to charge. After all, most of us are never taught how to calculate the value of PR.
Public relations and publicity are terms that are often used interchangeably. We think that this is an error that is worth correcting. Although PR and publicity are related, they are not the same...
Humans communicate with more than just words. Your facial expression, posture, and hand movements tell your audience much about your mood, level of confidence, and the material you present.
