How should you define your digital PR goals? The answer depends on which of three different types of PR you are measuring.
Every business is unique, of course, but an effective brand awareness strategy is the foundation for growth no matter what products or services you offer.
In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live...
Competition is a fact of life in business and in PR. Other brands aren’t just trying to lure buyers away from you, they are trying to beat you in terms of earned media and social attention.
If your boss is a seasoned PR pro who understands the ins and outs of PR measurement and analytics, congratulations! Most are not; here is how to get them to care about PR analytics.
PR professionals have long struggled to demonstrate the value of public relations to executive leaders. Fortunately, we can now solve the two biggest problems with PR measurement.
PR professionals face some unique challenges, but we are seekers of solutions and we find a way to overcome.
Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive.
Practicing PR for a non-profit is not entirely different than doing so for a for-profit brand. Your goals are to raise awareness, protect the organization’s reputation, develop positive...
Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and...
Content is a double edged sward for modern PR professionals and marketers. On the one hand, it is an effective way to attract, inform, and engage audiences. It is great for SEO and can even help...
One of the most difficult challenges for freelance PR professionals can be figuring out how much to charge. After all, most of us are never taught how to calculate the value of PR.
Public relations and publicity are terms that are often used interchangeably. We think that this is an error that is worth correcting. Although PR and publicity are related, they are not the same...
Humans communicate with more than just words. Your facial expression, posture, and hand movements tell your audience much about your mood, level of confidence, and the material you present.
PR pros need to keep SEO in mind as they develop content and target publications with PR pitches. Pay close attention to which media mentions show up on the most relevant searches for your brand.
Using a PR agency can be a cost effective way to bring years of experience and a wide range of knowledge to work for your new start-up.
Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities.
Elevate your PR tactics by leveraging The Facebook Messenger Platform. Brands can develop chatbots & conversational apps, giving them a new way to engage with more than 900 million monthly users.
Like every other social sharing service before it, Facebook Live can be a gift for PR pros, but it also comes along with a few risks. Here is how it could impact your PR strategy.
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Here are the main differences between B2B PR & B2C PR.
Executives with strong speaking skills have many opportunities to turn your brand into a thought leader. Here are 5 things you can do to help your spokespeople be better equipped for prime time.
Even the most experienced PR professionals could stand to get a bit better at writing.
Bad news happens, sometimes suddenly, to companies of all sizes and as a PR professional, it’s your responsibility to stay prepared and be ready for a PR fire drill.
To get the most impact out of your content marketing strategy, you need to think carefully about how your premium content is positioned and branded.