BRAND MANAGEMENT
Public Relation and Communications Awards That Should Be on Your Radar
For brands and PR teams, awards are more than trophies. They're valuable opportunities to gain recognition for outstanding work.
PR’s Role in TV and Print Advertising
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.
Want to Engage Influencers? Don’t Let PR be an Afterthought
Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.