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Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
Here are four steps to better understand your industry through social analysis.
In observance of our anniversary, I want to highlight some significant milestones from this past year that embody our company values and community.
We’re excited to share Burton-Taylor’s in-depth analysis of Cision Communications Cloud®
If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.
Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.
The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and...
The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
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