Evolve Your Media Relations With Social Influencer Discovery
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
Use Social Listening to Better Understand Your Industry and Competitors
Here are four steps to better understand your industry through social analysis.
So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary
In observance of our anniversary, I want to highlight some significant milestones from this past year that embody our company values and community.
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
Burton-Taylor Media Intelligence Buyer’s Guide Highlights Cision Communications Cloud®
We’re excited to share Burton-Taylor’s in-depth analysis of Cision Communications Cloud®
Why Social Analysis Is Essential to PR
If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
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Cision Celebrates a Golden Night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.
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Why Social Advertisers Are In Trouble (and How it Affects Earned Media)
Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.
AI and the Future of Sentiment Analysis in PR
The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.
Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Understanding Web Analytics Integrations: Laying a Foundation
Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and...
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media
The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.
Why Your Content Strategy is Failing And How to Fix it
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
Cision Most Trusted Software to File With FEC by Top PACS
While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]
The Earned Media Metrics That Really Matter
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
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