Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Jul 30, 2018

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

Use Social Listening to Better Understand Your Industry and Competitors
Jul 24, 2018

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary
Jul 02, 2018

So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary

In observance of our anniversary, I want to highlight some significant milestones from this past year that embody our company values and community.

Burton-Taylor Media Intelligence Buyer’s Guide Highlights Cision Communications Cloud®
Jun 27, 2018

Burton-Taylor Media Intelligence Buyer’s Guide Highlights Cision Communications Cloud®

We’re excited to share Burton-Taylor’s in-depth analysis of Cision Communications Cloud®

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

Why Social Analysis Is Essential to PR
Jun 26, 2018

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
Jun 18, 2018

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards
Jun 15, 2018

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)
May 22, 2018

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)

Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.

AI and the Future of Sentiment Analysis in PR
Apr 17, 2018

AI and the Future of Sentiment Analysis in PR

The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
Apr 10, 2018

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

What is Media Monitoring and Why Does it Matter?
Mar 21, 2018

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

Understanding Web Analytics Integrations: Laying a Foundation
Mar 13, 2018

Understanding Web Analytics Integrations: Laying a Foundation

Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and...

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media
Mar 12, 2018

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media

The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Why Your Content Strategy is Failing And How to Fix it
Mar 06, 2018

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

Cision Most Trusted Software to File With FEC by Top PACS
Mar 02, 2018

Cision Most Trusted Software to File With FEC by Top PACS

While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]

For 12th Year in a Row, CisionPAC  Is Most Used Software Among Top PACs
Mar 02, 2018

For 12th Year in a Row, CisionPAC Is Most Used Software Among Top PACs

While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]

The Earned Media Metrics That Really Matter
Feb 28, 2018

The Earned Media Metrics That Really Matter

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.