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Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying ...
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. […]
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Why should small businesses invest in a media database and earned media overall? Read on to find out.
In this video, Baer looks at a problem that plagues the industry — earned media attribution.
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.
Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would...
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a...
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to...
The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.
Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the...
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
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