Cision Product News

Jan 30, 2018

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

Jan 29, 2018

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...

Jan 16, 2018

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying ...

Jan 10, 2018

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Dec 15, 2017

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

Dec 12, 2017

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. […]

Dec 06, 2017

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Nov 28, 2017

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Nov 27, 2017

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Nov 21, 2017

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...

Nov 07, 2017

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

Oct 31, 2017

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Oct 24, 2017

Announcing: Cision® City, Our New Online Customer Community

Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would...

Sep 21, 2017

Get More From The Relationship With Your Press Release Provider

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a...

Aug 31, 2017

Getting to Know Cision® Communications Cloud® — with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.

Aug 08, 2017

PR Measurement’s Secret Weapon Integrated UTMs

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to...

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Aug 03, 2017

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Jul 20, 2017

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the...

Jul 17, 2017

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Feb 27, 2017

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

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