Keep up with the PR transformation in 2020
Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry.
5 Reasons Why the Press Release Still Matters
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy
What's Next for Comms? 2020 PR Trends
What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!
Reinventing the Press Release for a New Decade
Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
PR Resolutions for 2020
4 PR-oriented resolutions to carry you into 2020.
Reputational Risk: When Should you Implement your Crisis Strategy?
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
The Face Behind the Chat Box
How you can optimize your support value with a combination of AI and humans.
Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)
How travel-start ups and independent hoteliers can access travel PR to effectively grow business.
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Get to know your press release audience
Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.
Thinking Beyond the News Release
As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.
As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...
The State of the Freedom of the Press in 2019
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of...
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
How to Fix Influencer Marketing
So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.
Social Media for PR Now
If you are a PR professional today, you can no longer avoid the significant impact social media has played on the industry. Here are a few ways social can help PR.
Holiday Gift Guide Q&A
The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar.
A Handy Guide to Working With B2B Influencers
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
How to Get Media Coverage for Your Experiential Marketing Event
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
Integrating Earned Media into Paid and Owned: An Actionable Guide
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
5 Basic Tips on How to Podcast
Over the past several years podcasting has seen a boom in popularity and it seems like everyone from Joe Rogan to your neighbor have gotten in on the action. 5 tips for standing out among the thousands vying to reach the same audience.
Measuring the Impact of Earned Media Content
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
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