5 Ways to Reimagine the Press Release
Get inspiration for ways you can improve and invigorate your press releases.
6 Ways to Grow Your PR Career
Here are six actionable things you can do to push your work-based achievements to a higher level this year.
Which is Better — Solo PR Pros or Large Agencies?
Which is better — a solo PR professional or a large agency? Read on to find the answer.
Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]
Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
Jay Baer: Embracing the Influencer Graph
In this video, Jay talks about the Influencer Graph and how it helps communicators optimize influencer identification to reach the right audiences.
How Earned Media Management Counters Deceptive Ad Practices
Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Jay Baer: Redefining the Role of PR and Measurement
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
Jay Baer: Introducing Earned Media Management
Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Is a Thermostat Smarter Than Your PR strategy?
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
5 Ways to Use In-House Video to Enhance the Impact of PR
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
Public Relations Research: My Unique Career Path
Learn how one former journalism student took a different approach to select a career path that paid off.
How Integrated Measurement Can Revolutionize PR
With new emerging technologies there's never been a better time for PR measurement.
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
How PR and Marketing Can Combine Forces for Social Media Success
Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.
The Past, Present & Future of Artificial Intelligence in PR
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.
When is the Best Time to Send a Press Release?
What time of day is best when it comes to sending a press release? Read on to find out.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
How to Kick Off 2019 With the Best Marketing Tools
With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.
Top 10 Cision Blog Posts of 2018
What were the top Cision posts of 2018? Read on to find out!
The Top 5 Posts on Cision in December
Check out all the top Cision posts for the month of December 2018.
Winning at PR: How Startups Can Create Data-Driven PR Strategies
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.