Build greater trust with clients and influencers
PR and the International Crisis: 3 Lessons from the Smolensk Crash
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
Reputational Risk: When Should you Implement your Crisis Strategy?
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release
Breaking bad news basically a PR rite-of-passage — everyone goes through it. It’s how you handle it that’ll set your company apart.
Crisis Comms for Higher Ed: Everything you Need to Know
Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
How High-Tech Brands Can Capitalize on Trends (Without Causing a Crisis)
Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.
TrendKite’s Comprehensive Guide to Crisis Communications
Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.
How to Be Ready When a Crisis Hits
Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell.
Preparing your crisis strategy for 2019
What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite.