Insights Incite: 8 Steps for Actionable Insights
Jun 09, 2020

Insights Incite: 8 Steps for Actionable Insights

Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.

New Methods Emerge to Link Earned Media with Business Outcomes
May 29, 2020

New Methods Emerge to Link Earned Media with Business Outcomes

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

The 7 Must-Haves for Your Executive Crisis Communication Procedures
May 13, 2020

The 7 Must-Haves for Your Executive Crisis Communication Procedures

Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.

A Step-by-Step Approach for Communicators to Measure in 2020
Mar 11, 2020

A Step-by-Step Approach for Communicators to Measure in 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

How 2020 Will Drive a Communications Transformation
Jan 31, 2020

How 2020 Will Drive a Communications Transformation

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?

Dispel These Nine Measurement Myths in 2020 En Route to Success
Jan 15, 2020

Dispel These Nine Measurement Myths in 2020 En Route to Success

Leave these measurement myths in 2019 to succeed in 2020.

Why This Approach Could Help Revolutionize PR
Oct 09, 2019

Why This Approach Could Help Revolutionize PR

The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.

Do Execs Know What PR is?
Jun 28, 2019

Do Execs Know What PR is?

How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Takeaways from Cision’s 10th Annual State of the Media Report

Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.

April Fools’ Day: rethinking your “joke” news release
Apr 01, 2019

April Fools’ Day: rethinking your “joke” news release

Tim Griffin, Vice President, Products and Client Experience at Cision, cautions customers against issuing prank news releases on April Fools’ Day.

Comms Executives Discuss Emerging Trends for Modern Communicators
Feb 12, 2019

Comms Executives Discuss Emerging Trends for Modern Communicators

A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

2019: The Year for Clean Slate Public Relations
Jan 15, 2019

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

How to Identify Influencers as Part of Your Earned Media Management Strategy
Dec 10, 2018

How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Contending With Controversy: A PR Parable
Nov 26, 2018

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Your MarTech Strategy Requires Earned Media Management
Nov 19, 2018

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Stop Being Afraid to Tell Your Clients the Truth
Nov 06, 2018

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

The PR and Marketing Divide: Where Are We Now?
Nov 05, 2018

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference
Oct 17, 2018

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference

This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.