Insights Incite: 8 Steps for Actionable Insights
Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.
New Methods Emerge to Link Earned Media with Business Outcomes
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.
The 7 Must-Haves for Your Executive Crisis Communication Procedures
Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.
A Step-by-Step Approach for Communicators to Measure in 2020
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
How 2020 Will Drive a Communications Transformation
What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
Dispel These Nine Measurement Myths in 2020 En Route to Success
Leave these measurement myths in 2019 to succeed in 2020.
Why This Approach Could Help Revolutionize PR
The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.
Do Execs Know What PR is?
How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Takeaways from Cision’s 10th Annual State of the Media Report
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
April Fools’ Day: rethinking your “joke” news release
Tim Griffin, Vice President, Products and Client Experience at Cision, cautions customers against issuing prank news releases on April Fools’ Day.
Comms Executives Discuss Emerging Trends for Modern Communicators
A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.
Why New Companies Need Great PR
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
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2019: The Year for Clean Slate Public Relations
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
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How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
Contending With Controversy: A PR Parable
How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Your MarTech Strategy Requires Earned Media Management
The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).
Stop Being Afraid to Tell Your Clients the Truth
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
The PR and Marketing Divide: Where Are We Now?
The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.
Cision and Modern Day Communicators Present at the 2018 PRSA International Conference
This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.