Thought leadership on the state of PR from top minds at Cision.
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A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.
Organizations need to build the infrastructure for executive crisis communication in advance. Here are the 7 must-haves to make that happen for yours.
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
Leave these measurement myths in 2019 to succeed in 2020.
The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.
How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
Tim Griffin, Vice President, Products and Client Experience at Cision, cautions customers against issuing prank news releases on April Fools’ Day.
A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.
The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.
This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.
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