Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
How Do You Manage Unconscious Bias in the Workplace?
Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
Marketing to Your Advantage: Bringing Innovation to the Forefront
Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
What it Takes to Gain C-Suite Support for Corporate Comms
The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.
4 Distribution Tactics to Use to Keep Your Content From Going Nowhere
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
3 Content Marketing Lessons That Will Improve Your PR Strategy
Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
3 Ways to Build a Purpose-Driven Communication Strategy
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
3 Ways to Engage Your Superfans and Create True Brand Advocates
For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.
Celebrate Workplace Diversity, Embrace LGBTQ Employees
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
6 Tips to Managing Influencer Relationships Featuring Jay Baer
After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
My Interview with Susan Guillory, President of Egg Marketing
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...
How the State of the Media is Impacting Your Comms Efforts
Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.
The Best Way To Prepare For Artificial Intelligence In Public Relations
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
The 4-Step Plan to Build a Better Ambassador Program
Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.
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