How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
Cision + Prime Research: Insights That Drive Business Strategies
Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.
To Conquer Consumer Distrust, Turn to Branded Content
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...
The Rise of Earned Media + What You Need to Know
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
The Gap Between Demand for Content and Our Ability to Measure It
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Take Your Marketing to the Next Level — Without Facebook
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Leverage Your Brand’s Poker Face Into a Competitive Edge
Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...
Why Transparency Is the Key to Building Brand Loyalty
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
How to Strengthen Returns from Micro-Influencers
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Why Facebook & Google Can’t Afford to Legitimize Fake News Sources
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
How Agencies and In-House Teams Bring Out the Best in Each Other
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Injecting Creative Into Marketing for More Earned Media
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Bringing PR Measurement Into the Digital Era
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Media Databases Have Come a Long Way but Still Have a Long Way to Go
Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.
The Opportunity for Communicators: Insights on Social Journalism
Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.
Paid Media Woes Create Ripe Opportunity for Earned Media
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful...
Your Marketing Department Needs More Collaboration
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.
How to Lead the Rebrand of a Global Company
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.
As an executive, it isn’t your responsibility alone to ensure that...
Video: The Future of PR Measurement With Kevin Akeroyd
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.