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    Cision PR Newswire

    Get Your Content in Front of a Global Audience of Journalists and Influencers

    Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.

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    72% of journalists rely on press releases for stories. Get the tools you need to create a standout press release and expand your story’s reach..

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    Find the right influencers and build relationships with the only tool that unlocks the global media and influencer landscape with a single, powerful and easy-to-use search and filtering engine.

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    The PR Pro's Guide to Influencer Marketing

    Looking for new channels to drive sales? Trying to grow brand awareness? Discover the power of influencer marketing with this guide to including influencers in your PR strategy.

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    The 2022 State of the Media Report

    Find out what journalists really want – and need – from PR pros. Cision surveyed more than 3,800 journalists across the globe to bring PR and comms professionals insights they won’t find anywhere else.

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    Where Proprietary Technology Meets Top-Tier Analysis

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    How Leading Brands Connect Comms to the Bottom Line 

    The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.

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Articles

Executive Insights

Thought leadership on the state of PR from top minds at Cision.

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The Importance of Executive Brand Situational Awareness
Jul 27, 2017

The Importance of Executive Brand Situational Awareness

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage ...

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How to Effectively Communicate Your Rebrand
Jun 16, 2017

How to Effectively Communicate Your Rebrand

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

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How Much Should an Organization Spend on PR?
May 26, 2016

How Much Should an Organization Spend on PR?

Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

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An Interview with Nicole Guillot
Jan 26, 2016

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.

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