The Importance of Executive Brand Situational Awareness
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage ...
How to Effectively Communicate Your Rebrand
Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.
How Much Should an Organization Spend on PR?
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
An Interview with Nicole Guillot
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.