PR STRATEGY
When data overrides instinct...
5 Lessons from the 2021 Global Comms Report
What's new and next for the practice of communications and PR industry.
Newsworthy Reasons to Write a Press Release: Part 3: Product or Service News
Launching a new product? Enhancing your service offerings? Let the world (and potential customers) know.
How PR Pros Can Increase Their Earned Media Luck
Sponsored placement can give your brand the boost it needs.
Newsworthy Reasons to Write a Press Release: Part 2: Employee News
Promoting an employee? Naming a new executive? Celebrating a staff accomplishment? Don't keep that news to yourself.
Newsworthy Reasons to Write a Press Release: Part 1: Company Growth
Opening a new business? Expanding operations? Celebrating a milestone? Don't keep that news to yourself.
2022 Sports Calendar: Plan Your Content Ahead of Time
Utilize our calendar to plan your content for (or around) major sporting events in 2022.
The Most Effective Influencers, According to Comms Pros
Who should you really target for your PR and marketing efforts? The answer may surprise you.
12 Lessons to Bring to Your 2022 PR Strategy
What last year's biggest findings taught us about how to plan for the year ahead.
3 New Year's Resolutions for PR Pros in 2022
Ambitious but attainable goals to position you for success in 2022.
5 Insider Tips for Pitching Your CES Story
Build a buzz for your brand at the 2022 Consumer Electronics Show.
Cision’s Top 10 PR and Marketing Resources of 2021
These resources are the gifts that keep on giving for PR and marketing professionals.
5 Digital Trends for PR and Marketing Pros to Watch in 2022
The data-backed trends PR and marketing pros need to know to stand out in 2022
Why You Should Add Infographics to Your Earnings Release
Make sure your earnings releases get noticed with visual elements.
10 Things to Consider When Planning Your PR Budget
Secure the budget you need to make the maximum impact for your PR efforts.
6 Common Media Monitoring Mistakes and How to Correct Them
Make sure you're getting the most out of your earned media monitoring and tracking efforts.
3 Key Considerations for Communicating Financial News
KeyCorp's Chief Communications Officer gives her advice for communicating financial news.
7 Scary PR Stories to Tell in the Dark
Journalists divulge the scariest pitches they've ever gotten.
7 Takeaways from State of the Press Release LIVE
Learn how experts use press releases to build and manage their brands.
How to Pitch Your Holiday Story: Tips from Journalists and Influencers
Surprise and delight with your pitches this holiday season.
5 Expert Tips for Measuring PR and Making an Impact
How to make sense of the metrics that matter most for your PR and comms strategy.