PR STRATEGY

When data overrides instinct...


3 Must-Have Elements for Your Next Press Release
Jul 20, 2021

3 Must-Have Elements for Your Next Press Release

Make your next press release stand out from the crowd.

3 Reasons Multimedia Should Be Part of Your Comms Strategy
Jul 07, 2021

3 Reasons Multimedia Should Be Part of Your Comms Strategy

There's a little bit of magic in multimedia.

Four PR Lessons From the 2021 Cannes Lions Festival
Jul 01, 2021

Four PR Lessons From the 2021 Cannes Lions Festival

Award-winning comms pros share their insight.

How to Make Your Brand More 'Data-ble'
Jun 25, 2021

How to Make Your Brand More 'Data-ble'

Data-driven PR, social listening and your brand.

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)
Jun 23, 2021

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)

These obstacles could be getting in the way of your goals.

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Feb 04, 2021

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

Moneyball PR & the Power of Earned Media
Apr 13, 2018

Moneyball PR & the Power of Earned Media

5 Tips For Securing Your PR Budget In 2018
Nov 27, 2017

5 Tips For Securing Your PR Budget In 2018

Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

PR’s Role in TV and Print Advertising
Nov 07, 2017

PR’s Role in TV and Print Advertising

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

Want to Engage Influencers? Don’t Let PR be an Afterthought
Aug 22, 2017

Want to Engage Influencers? Don’t Let PR be an Afterthought

Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.