PR STRATEGY

When data overrides instinct...


5 Lessons from the 2021 Global Comms Report
Nov 08, 2021

5 Lessons from the 2021 Global Comms Report

What's new and next for the practice of communications and PR industry.

6 Common Media Monitoring Mistakes and How to Correct Them
Nov 15, 2021

6 Common Media Monitoring Mistakes and How to Correct Them

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

3 Key Considerations for Communicating Financial News
Nov 11, 2021

3 Key Considerations for Communicating Financial News

KeyCorp's Chief Communications Officer gives her advice for communicating financial news.

7 Scary PR Stories to Tell in the Dark
Oct 28, 2021

7 Scary PR Stories to Tell in the Dark

Journalists divulge the scariest pitches they've ever gotten.

7 Takeaways from State of the Press Release LIVE
Oct 18, 2021

7 Takeaways from State of the Press Release LIVE

Learn how experts use press releases to build and manage their brands.

7 Takeaways from State of the Press Release LIVE
Oct 18, 2021

7 Takeaways from State of the Press Release LIVE

Learn how experts use press releases to build and manage their brands.

How to Pitch Your Holiday Story: Tips from Journalists and Influencers
Oct 07, 2021

How to Pitch Your Holiday Story: Tips from Journalists and Influencers

Surprise and delight with your pitches this holiday season.

5 Expert Tips for Measuring PR and Making an Impact
Sep 27, 2021

5 Expert Tips for Measuring PR and Making an Impact

How to make sense of the metrics that matter most for your PR and comms strategy.

3 Must-Have Elements for Your Next Press Release
Jul 20, 2021

3 Must-Have Elements for Your Next Press Release

Make your next press release stand out from the crowd.

3 Reasons Multimedia Should Be Part of Your Comms Strategy
Jul 07, 2021

3 Reasons Multimedia Should Be Part of Your Comms Strategy

There's a little bit of magic in multimedia.

Four PR Lessons From the 2021 Cannes Lions Festival
Jul 01, 2021

Four PR Lessons From the 2021 Cannes Lions Festival

Award-winning comms pros share their insight.

How to Make Your Brand More 'Data-ble'
Jun 25, 2021

How to Make Your Brand More 'Data-ble'

Data-driven PR, social listening and your brand.

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)
Jun 23, 2021

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)

These obstacles could be getting in the way of your goals.

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets
Feb 04, 2021

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

Moneyball PR & the Power of Earned Media
Apr 13, 2018

Moneyball PR & the Power of Earned Media

Top 7 PR Strategies for Higher Ed in 2018
Feb 14, 2018

Top 7 PR Strategies for Higher Ed in 2018

Pull the PR lever to drive enrollment, funding, and rankings!

5 Tips For Securing Your PR Budget In 2018
Nov 27, 2017

5 Tips For Securing Your PR Budget In 2018

Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

PR’s Role in TV and Print Advertising
Nov 07, 2017

PR’s Role in TV and Print Advertising

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

Want to Engage Influencers? Don’t Let PR be an Afterthought
Aug 22, 2017

Want to Engage Influencers? Don’t Let PR be an Afterthought

Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.