2021 State of the Press Release
Sep 13, 2021

2021 State of the Press Release

We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.

Software Pitching Kit
Mar 09, 2018

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

How Cision Helped One Agency Deliver Results At Each Step Of The Customer Journey
Feb 28, 2018

How Cision Helped One Agency Deliver Results At Each Step Of The Customer Journey

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 07, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.

How to Choose The Best Press Release Distribution Service
Jan 31, 2018

How to Choose The Best Press Release Distribution Service

Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.

A Guided Tour of the “Matterhorn” Release of the Cision Communications Cloud®
Jan 29, 2018

A Guided Tour of the “Matterhorn” Release of the Cision Communications Cloud®

Take a comprehensive tour of the new updates in our “Matterhorn” release of the Cision Communications Cloud® with Cision's Andrea Rosi and Emilee Zoskey.

How-to Half Hour: Success Stories from St. Baldrick’s Foundation & Varian
Jan 24, 2018

How-to Half Hour: Success Stories from St. Baldrick’s Foundation & Varian

Join Traci Shirk and Mark Plungy, as they share their keys to communications success and walk you through their recent PR campaigns.

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services
Jan 10, 2018

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More
Jan 04, 2018

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

New Orleans Tourism Marketing Corporation Shares Unique Tricentennial Storytelling Opportunities with Cision Communications Cloud®
Jan 04, 2018

New Orleans Tourism Marketing Corporation Shares Unique Tricentennial Storytelling Opportunities with Cision Communications Cloud®

The 300th anniversary of New Orleans is a natural opportunity for residents and visitors to look back, but New Orleans Tourism Marketing Corporation decided the city’s Tricentennial was also a great opportunity to use some very forward-looking technology to bring out some of the best stories. To make sure the whole world heard the call to tell those stories, Cision provided the perfect platform for the job.

25th Hour Communications Brings Excellence In Earned Media To Community Colleges With Cision Communications Cloud®
Jan 04, 2018

25th Hour Communications Brings Excellence In Earned Media To Community Colleges With Cision Communications Cloud®

Comprehensive Guide to Video Creation 2018
Dec 06, 2017

Comprehensive Guide to Video Creation 2018

Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®
Dec 01, 2017

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®

The new and enhanced Cision® PRWeb packages are powered by PR Newswire’s industry-leading distribution network and reporting.

2017 Global Comms Report: Challenges and Trends
Nov 10, 2017

2017 Global Comms Report: Challenges and Trends

PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.

10 Ways to Get More Earned Media
Nov 06, 2017

10 Ways to Get More Earned Media

Discover how to become a familiar voice and set yourself apart from the crowd clamoring for influencers' attention.

Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

Videos: The Future of Earned Media Measurement with Jay Baer
Oct 30, 2017

Videos: The Future of Earned Media Measurement with Jay Baer

Cision talks with Jay Baer to get his point of view on the future earned media and influencer marketing measurement, as he sees it

 A Guided Tour of the “Denali” Release of the Cision Communications Cloud
Oct 16, 2017

A Guided Tour of the “Denali” Release of the Cision Communications Cloud

Andrea Rosi, Cision's Director of Product Marketing, will take through the how these new features can help you improve your current workflow as a Cision C3 client.

UMass Memorial Health Care Gets More Attention for Good News Stories With Help From Cision Communications Cloud™
Oct 13, 2017

UMass Memorial Health Care Gets More Attention for Good News Stories With Help From Cision Communications Cloud™

Learn how UMass Memorial Health Care quickly surpassed its earned media targets with help from the Cision Communications Cloud™.

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

Capitalizing on Current Events with Creative Distribution
Oct 06, 2017

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.