Proving the impact of earned media


There is one constant factor that comms professionals struggle with during their day-to-day works lives, and that’s connecting comms to the bottom line. How do they convince their C-Suite that earned media really works and more importantly, how do you prove it to them?

Adobe was able to change C-Suite perception of metrics and prove ROI through efficiency.

Ford Motor Company’s launch of the Mustang Mach-E put earned media in the driver’s seat.

With a little innovation and tactical planning, it can be done. See how these drivers of the industry were able to accomplish it.


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