Proving the impact of earned media
There is one constant factor that comms professionals struggle with during their day-to-day works lives, and that’s connecting comms to the bottom line. How do they convince their C-Suite that earned media really works and more importantly, how do you prove it to them?
Adobe was able to change C-Suite perception of metrics and prove ROI through efficiency.
Ford Motor Company’s launch of the Mustang Mach-E put earned media in the driver’s seat.
With a little innovation and tactical planning, it can be done. See how these drivers of the industry were able to accomplish it.