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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists

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New Best Practices to Navigate the State of the Media

If one thing is clear from the 2023 State of the Media Report, a survey on over 3,100 journalists worldwide, it’s that the media landscape is more complicated than ever, particularly in light of the era of AI. It’s also more important than ever that PR professionals and the media partner to ensure the right information gets to the right audiences at the right time.

How exactly do we accomplish that? That is the question we will seek to answer in our new webinar: How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists.

Watch this on-demand webinar, featuring a panel of journalists from top media outlets to dive deeper into the findings from our 2023 State of the Media Report, including:

  • Journalists’ biggest challenges, top priorities and concerns about the future state of the media
  • The role of data, multimedia and social media in an ever-changing media landscape
  • The impact of emerging technologies and artificial intelligence on the industry
  • And what this all means for PR and comms professionals who seek to partner with them

This is a rare opportunity to hear directly from journalists about what they need from PR and comms professionals to build trust and establish strong, mutually beneficial partnerships.