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Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.
PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.
Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.
The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.
Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.
The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.
Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."
In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.
Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.
Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.
Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.
Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service.
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