CUSTOMER SUCCESS STORY: UNDERSTANDING CHAMELEON’S UNIQUE APPROACH TO COMMUNICATIONS STRATEGY
Chameleon, a UK-based public relations agency, looks for innovative ways to help their clients grow and shape their success. A key component to this success is to include insights and measurement in every stage of their communications strategy.
In this white paper, Chameleon identifies 7 steps to help B2B companies take their communications strategy to the next level using measurement.
- Understand the Context
- Start (and End) with Insights
- Analyze Competitors
- Draw Conclusions and Identify Opportunities
- Continuously Evolve
- Measure and More
- Report to Stakeholders