20% of PR experts don't do crisis management
TOP PLAYBOOK TACTICS:
- Establish chain of command: Secure a direct line from the PR team to CEO
- Keep your ear to the ground: Constant measuring of industry data & social spikes
- Grab the crisis bucket: Reach out to your (prepared) influencer short-list
In today's digital age, news spreads everywhere. Instantly. And if crisis strikes…it's already too late if you don't have a prepared strategy. So we're sharing our best PR crisis tactics with you.
The key to handling a PR crisis boils down to one thing…already having a strategy in place.
Next time there's a crisis, you can pull your virtual copy of Crisis Communications in the Age of Digital PR off the shelves, and tackle your crisis before it's even begun.