Most things come back to that adage:
Know your audience

 

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be difficult for brands who must decide what they should take a public stand on and when.

Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download the guide to learn how to approach your audience and take a stand.

GET THE GUIDE TO LEARN:

  • What does your audience think? Understand what's important to your audience and if they want to buy from brands they share values with

  • Why consumer trust matters – In the 2019 Edelman Trust Barometer, 56% of people say brands overuse social issues as marketing ploys

  • Examples of brands taking stands – See how some brands took risks by taking a public stand on certain issues and what happened after

Incorrect information? Clear the form.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.