Swift & decisive crisis communications

Alerts: Be the first to know 

Cision Comms Cloud's spike alerts notify you when earned media stories are gaining traction, or when a new conversation is starting on social media. Compare breaking news to historical events using Comms Cloud's extensive 5-year archive to decide your next course of action.​

Craft the ideal response​

Cision's portfolio of distribution options gives you the ideal mixture of both targeted outreach and widespread reach. Use PR Newswire's press release distribution network to get your message out to journalists and the general public. Use Cision Comms Cloud to identify the stories that are driving the conversation, click on the author to learn more about the journalist, then perform target outreach. Provide media influencers everything they need with StoryKit, a centralized place to deliver key messages, spokesperson contact information, images and more.​

Monitor & benchmark

Cision Comms Cloud's unlimited dashboards and searches enable you to update your monitoring efforts in real-time. Track key messages, sentiment and reach with Cision's interactive dashboard and reporting modules. Update key stakeholders with curated newsletters that summarize important stories. With Cision Impact, you can also identify if a story is continuing to attract views, even days or weeks after the article's initial publication.​

Cision Insights: Your crisis reporting partner​

If you require additional assistance during a crisis, Cision Insights can step in to provide daily media briefings or regular media analysis reports to help you keep stakeholders informed as a crisis unfolds. Cision Insights can take care of reporting so your team can focus on interacting with the public and the media.​