ANALYTICS

 


Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

What Your Press Release Analytics Are Really Telling You About Your PR
May 15, 2017

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

Behind the Headlines With Ed Chambliss
Jun 29, 2016

Behind the Headlines With Ed Chambliss

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]

How to Make Smart Marketing Decisions Based on the Right Analytics
Mar 02, 2016

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!

The #FutureofPR with Adam Singer: Don’t Data Puke
Oct 13, 2014

The #FutureofPR with Adam Singer: Don’t Data Puke

Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.

Measure Your PR With Real Numbers
Jun 19, 2014

Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

The future of social media data analytics
Feb 20, 2014

The future of social media data analytics

On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]

Make Data Work For You
Jan 13, 2014

Make Data Work For You

We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]

Demand Success with a Razor’s Edge
Jan 09, 2014

Demand Success with a Razor’s Edge

Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.

Kicking off 2014: Your account fitness resolution
Jan 03, 2014

Kicking off 2014: Your account fitness resolution

As we start the new year, it is a great time to look at what you’ve done and start thinking […]

Holiday buzz analysis: What is on your wish list?
Dec 10, 2013

Holiday buzz analysis: What is on your wish list?

Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]

Social media analysis: Ten questions to drive advanced segmentation
Nov 20, 2013

Social media analysis: Ten questions to drive advanced segmentation

In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]

Social media analysis: What are the key skills?
Nov 11, 2013

Social media analysis: What are the key skills?

In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]

Sentiment analysis and customer satisfaction: Advocacy counts!
Oct 21, 2013

Sentiment analysis and customer satisfaction: Advocacy counts!

On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]

The New Twitter Analytics: Cheat Sheet
Jul 26, 2013

The New Twitter Analytics: Cheat Sheet

Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here’s how to read them and some tactical suggestions for how to use them.

Four Social Media Metrics Worth Measuring
Jul 19, 2013

Four Social Media Metrics Worth Measuring

Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]

The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO
Feb 25, 2013

The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO

Guest post from Peter Granat, newly appointed President and CEO of Cision AB. The past nine years at Cision have […]

Three Reasons to Get to Know Google Analytics
Feb 18, 2013

Three Reasons to Get to Know Google Analytics

Many small business owners and marketers use “inbound” marketing to attract customers. With inbound marketing marketers publish content like whitepapers, […]

3 Metrics for Analyzing Press Release Distribution Effectiveness
Oct 26, 2012

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]

Two important metrics in your PRWeb analytics
Aug 13, 2012

Two important metrics in your PRWeb analytics

PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition […]