Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]
The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]
Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]
Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]
For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a […]
At the turn of the millennium, fax machines and spreadsheets were the pinnacle of Earned Media Management technology. Some 20 […]
Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]
Is AI PR’s bigfoot? Despite buzz about the rise of artificial intelligence in comms, there is a dearth of examples […]
Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]
