CONTENT MARKETING
11 Tips to Improve Your Copy’s Readability
If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]
Viralheat Named a “Top-Rated” Enterprise Social Media Management Platform
We are excited to announce that Viralheat is named as a “Top Rated” Enterprise Social Media Management platform by TrustRadius. […]
5 Things You’re Doing Wrong With Press Releases
You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
4 Types of YouTube Videos PR & Marketing Pros Should Make
Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]
Don’t Sell Your Secret Sauce – Give It Away for Free
When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]
5 Ways to Co-Opt a PR Story
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]
Guitar Center Q&A: Riffs About Targeted Content and Media Relations
When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]
Social Media: When Sorry Seems to be the Only Word
Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]
What PR Pros Can Learn from The Hunger Games
The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]
6 Resolutions to Ensure PR Success in 2015
I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
Narrow Your PR Focus in 2015
With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]
Seducing Search Engines: How to Optimize Headlines and Snippets
As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]
4 Steps for PR Pros to Get Started With Sponsored Articles
This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]
10 Must-Have WordPress Plugins
WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]
How to Tell Your Story Through Public Relations
A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]
Are PR Pros Embracing Visual Media?
Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]
5 Ways to Improve Your PR Strategy in 2015
“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]
The Top 50 Content Marketers to Follow on Twitter
If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]
Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’
Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]
Does Brand Journalism Suffer from Integrity Issues?
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
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